Micromatic : A Strategic Management Simulation (7TH)

Micromatic : A Strategic Management Simulation (7TH)

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  • 製本 Paperback:紙装版/ペーパーバック版
  • 言語 ENG
  • 商品コード 9780618641789
  • DDC分類 658

Full Description


The Micromatic Business Simulation Game allows students to decide their company mission, goals, policies, and strategies. Student teams make their decisions on a quarter-by-quarter basis: determining price, sales and promotion budgets, operations decisions, and financing requirements. Each decision round requires students to make approximately 100 decisions. Students can play in teams or play alone; compete against other players, compete against the computer; use Micromatic for practice, tournaments, or for assessment. You can control any business simulation element you wish; leave the rest alone. Because of the number and type of decisions the student users must make, Micromatic is classified as a medium to complex business simulation game. This helps students understand how the functional areas of a business fit together without being bogged down in needless detail and provides students with an excellent capstone experience in decision-making.