アメリカ大学フットボール<br>Football U : Spectator Sports in the Life of the American University

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アメリカ大学フットボール
Football U : Spectator Sports in the Life of the American University

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  • 製本 Hardcover:ハードカバー版/ページ数 220 p.
  • 言語 ENG,ENG
  • 商品コード 9780472112999
  • DDC分類 796.332630973

基本説明

A balanced look at the use of athletic programs as a tool in "branding" universities and in building community spirit, support, and identity both on campus and off.

Full Description


Toma scores with a balanced look at the use of athletic programs as a tool in branding universities and in building community spirit, support, and identity both on campus and off. 11 photos.

Table of Contents

Acknowledgments                                    vii
1 The Name of the Game: Spectator Sports in 1 (16)
Institution Building
2 The College Try: The Collegiate Ideal and the 17 (30)
Landscape of Intercollegiate Athletics
3 School Colors: The Forms of Institutional 47 (26)
Culture
4 Team Spirit: Community and the Substance of 73 (22)
Institutional Culture
5 League Standings: The University as National 95 (32)
Brand
6 Home Games: Local Involvement in the Life of 127(38)
the American University
7 Loyal Fans: Institutional Identification at 165(30)
State U.
8 The Football School: Institutional Image and 195(22)
Brand Equity
9 Homecoming Weekend: Motivating Institutional 217(28)
Advancement
10 Amateur Ideals and Commercial Realities: 245(38)
Understanding the American University and the
Future of College Sports
Index 283