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基本説明
Looks at consuming behaviour in the context of general changes in society through adopting a historical perspective.
Full Description
This text seeks to overcome an imbalance in traditional consumer behaviour texts by incorporating biological, sociological and anthropological theories into the core of the work. The aim is to provide a challenging and interesting book which addresses important issues such as time, space and consumption; consuming needs and values, semiotics, identity, the body, eating disorders and drug-taking.The text seeks to adopt a neutral view of consuming behaviour rather than the more traditional adoption of the producers' perspective, and to look at the contemporary issues affecting consuming behaviour in today's world.
Contents
Preface.- Consuming Tales.- Consuming Space and Time.- Consuming Power.- Consuming Needs and Values.- Semiotics, Consuming Meaning.- Consumption and Identity.- The Consuming Body.- Consuming 'Disorders'.- Consuming Brands.- Consuming Addiction.