- ホーム
- > 洋書
- > 英文書
- > Business / Economics
基本説明
Features new case studies of major UK and European clubs, including Manchester United, Bayern Munich and Juventus, it offers the 'new economics' of football including the role of firms and the social impact of the sport.
Full Description
The beautiful game is big business. Football leagues worldwide are being dominated by clubs who are becoming richer and more powerful. Enormous corporate investment, deals with media giants, huge volumes of merchandising and dedicated TV channels mean that football teams are as concerned with the affairs of the boardroom as what is going on on the pitch. In this dynamic new book, Stephen Morrow examines the changing face of football, looking at issues such as the role of the stock exchange, the viability of the stakeholder approach, the 'new economics' of football including the role of media firms and the social impact of the sport.
Contents
Foreword Acknowledgements List of Tables Introduction Football's Changing Economics Football Clubs - Social Institutions Organisational Forms: Ownership and Governance Where Business Meets Society: Learning from the Case Studies Communicating the Business of Football Conclusion Appendix 1: Football Business Coverage References
