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Full Description
Long considered one of the best undergraduate methods texts in the field, this book has been praised for the clarity of its writing style, its logical organization and depth of coverage, and the wide variety of examples from different fields of psychology. - A revised structure features fourteen chapters to help students' understanding and instructors' flexibility of assignments. - A new opening chapter introduces students to the analogy of the criminal legal proceedings (investigation, trial, verdict) and the scientific process. - Two new chapters on data analysis focusing on understanding the application of quantitative reasoning.
Contents
Part I General issues: introduction; ethical issues in the conduct of psychological research. Part II Descriptive methods: observation; correlational research - surveys; unobtrusive measures of behavior. Part III Experimental methods: independent-groups designs; repeated measures designs; complex designs. Part IV Applied research: single-case research designs; quasi-experimental designs and program evaluation. Appendices: data analysis and interpretation; questionnaire construction; communication in psychology.
