The Customer Revolution

Seybold, Patricia

Random House Business Books（2002/04発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 416 p.
商品コード 9780712669856
DDC分類 658.812

基本説明

New in paperback. Hardcover was published in 2001.

Full Description

The Customer Revolution shows how the companies who will succeed will be the ones who design an organisation structure, develop a set of business models and have a product portfolio that can all be altered overnight based on customer behaviour, feedback and suggestions. Based on extensive research in Europe, America and Asia and covering detailed case studies of leading companies around the world (including Tesco and Hewlett Packard) The Customer Revolution shows you exactly how to win in your business.