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Full Description
Available for the first time in paperback, Seven Faces of Philanthropy introduces to you the Seven Faces approach—a powerful tool that enables development professionals to maximize their effectiveness when approaching major donors for gifts. The authors identify and profile seven types of major donors and offer you detailed strategies on how to approach them. Both novice and expert fundraisers will find this framework a valuable supplement to existing strategies and techniques.
Contents
Preface ix
The Authors xiii
Introduction to the Paperback Edition xv
Introduction: A Powerful New Tool for Understanding Major Donors 1
Part 1 Profiling the Seven Faces of Philanthropy 13
1. The Communitarian: Doing Good Makes Sense 17
2. The Devout: Doing Good Is God's Will 31
3. The Investor: Doing Good Is Good Business 43
4. The Socialite: Doing Good Is Fun 56
5. The Altruist: Doing Good Feels Right 69
6. The Repayer: Doing Good in Return 81
7. The Dynast: Doing Good Is a Family Tradition 94
Part 2 Cultivating Major Donors with the Seven Faces Framework 107
8. Making Connections Through Charity Networks 111
9. Building Relationships with the Seven Philanthropic Personalities 128
10. Identifying Appropriate Giving Strategies 150
11. Sustaining Relationships Through Donor Centered Strategies 173
Conclusion: Applying the Seven Faces Framework 197
Appendix Research Methodology 203
References 207
Index 213
