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基本説明
Details the differences between the technology-focused role of traditional IT consulting and the strategy-focused role of Internet consulting.
Full Description
The eConsultant--written by bestselling author of the foundation text in IT consulting, The IT Consultant--is a hands-on guide for enhancing your consulting skills and helping your clients create successful strategies for the Network Economy. Freedman works with consulting companies and clients around the world, helping them prepare their businesses to win on the Web, and The eConsultant brings you the best of this extensive real-world experience. You'll learn lessons from the champions on the Internet, and discover how to help clients avoid the errors of the Internet "gold-rush." You'll read in-depth interviews with thought leaders of the Network Economy, including leading venture capitalists, eConsultants, and IT analysts. The eConsultant provides a complete course in the theory and practice of guiding clients to success in the next phase of the Internet revolution.
"Internet consulting is a broad and complex topic, and Freedman has done a great job of covering the range of strategic issues consultants must deal with. Rick has written another valuable book that belongs on every IT consultant's bookshelf."
--Larry Tanning, president, and CEO, Tanning Technology Corporation
Contents
Preface xi Acknowledgments xvii
The New IT Consulting Model 1
The Internet Changes Everything! 1
The Net Changes Business 3
The Net Changes Consulting 7
Some Things Never Change: The Constants of IT Consulting 12
A Conversation with Skip McDonald 15
A Methodology for Internet Consulting 17
Similar Models in Place 17
Articulate a Strategic Vision 20
Plan the Engagement 21
Architect the Strategy 24
Deliver the Strategy 27
Improve the Strategy 28
An Interview with Jim Highsmith 29
Basics of Business Strategy 37
Strategic Thinking 37
Success by Strategy 38
Problems with Strategic Planning 43
Strategic Fundamentals 45
Competitive Advantage 56
Strategies for the New Economy 59
Industry Transformation 59
The End of Location 61
Information Migration 62
Toward the Perfect Marketplace 65
Beyond the Basics 68
Internet Business Models 70
Building the Architecture 101
The Danger of Downtime 101
An Interview with Chuck Krutsinger 104
eBusiness Technical Design Process 106
Develop an Architecture Strategy 112
Forecast Customer Behavior 114
Develop Service Expectations 116
Design Infrastructure Details 119
Design Application Details 121
Design Operational Processes 123
Integrate, Prototype, and Test Architecture 126
Deploy, Operate, and Maintain Architecture 127
An Interview with Larry Tanning 130
Web Marketing 135
Experience Marketing 135
Advertising Is Dead! 138
eBranding 140
Who Is the Internet Customer? 148
New Economy Marketing Models 150
The Message for Internet Consultants 165
The Virtual Meets the Physical 167
Reconstructing the Chain 167
Delivering on the Click 168
Servicing the Surfer 176
Change Hurts! 183
Why Make a Change? 183
Change Management 185
An Interview with Tuck Rickards 192
The eConsultant's Report Card 199
What They're Saying 199
Why Measure eConsulting Results? 202
Creating Measurable eConsulting Engagements 203
Communicating the Outcome 206
Surfing the Wave: Keeping Ahead of the Changes 209
Age of Rapid Change 209
Developing Your Strategic Skills 210
An Approach to Constant Development 213
Tales from the Fall 217
A Year of Change 217
Toys Online---No Game 218
B2B---2B or Not 2B? 220
Falling Up 222
Lessons from the Fall 224
Where the Internet Is Going 227
Life-Changing Events 227
An Interview with Seth Neiman 230
Bibliography 239
About the Author 241
Index 243
