Description
This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.
Accompanying the book is a wealth of online resources to further enhance your learning experience, including:
- MCQs
- Video content
- Templates and data sets
- Glossary flashcards
- Additional case studies
These can be accessed by students at study.sagepub.com/easterbysmith7e
Table of Contents
Chapter 1 FINDING YOUR FEET IN MANAGEMENT AND BUSINESS RESEARCH
Chapter 2 REVIEWING THE LITERATURE
Chapter 3 THE PHILOSOPHY OF MANAGEMENT AND BUSINESS RESEARCH
Chapter 4 DESIGNING MANAGEMENT AND BUSINESS RESEARCH
Chapter 5 THE ETHICAL RESEARCHER
Chapter 6 CRAFTING QUALITATIVE DATA THROUGH LANGUAGE AND TEXT
Chapter 7 CRAFTING QUALITATIVE DATA THROUGH OBSERVATION AND PARTICIPATORY RESEARCH
Chapter 8 FRAMING AND INTERPRETING QUALITATIVE DATA
Chapter 9 CRAFTING QUANTITATIVE DATA
Chapter 10 STATISTICAL ANALYSIS OF QUANTITATIVE DATA
Chapter 11 APPLICATION OF MACHINE LEARNING IN QUANTITATIVE RESEARCH
Chapter 12 WRITING MANAGEMENT AND BUSINESS RESEARCH
