デジタル・イノベーションと起業家精神<br>Digital Innovation and Entrepreneurship

個数:1
紙書籍版価格
¥20,270
  • 電子書籍
  • ポイントキャンペーン

デジタル・イノベーションと起業家精神
Digital Innovation and Entrepreneurship

  • 著者名:Whittington, Dick
  • 価格 ¥6,220 (本体¥5,655)
  • Cambridge University Press(2018/07/12発売)
  • 3月の締めくくり!Kinoppy 電子書籍・電子洋書 全点ポイント30倍キャンペーン(~3/31)
  • ポイント 1,680pt (実際に付与されるポイントはご注文内容確認画面でご確認下さい)
  • 言語:ENG
  • ISBN:9781108470506
  • eISBN:9781108657532

ファイル: /

Description

The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure. Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout. Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use.

Table of Contents

Foreword; Preface; 1. About innovation and entrepreneurship; 2. Framing the business; 3. Promotion and sales; 4. Delivery and operations; 5. Value capture; 6. Growth and scalability; 7. Intellectual property and protection; 8. Leadership and structure; 9. Key themes and summary points; Appendix A; Appendix B; Appendix C; Glossary; Bibliography; Index.