Description
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image.
Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book.
Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
Table of Contents
Introduction; Grant Neeley and Kendra Stewart
Government Public Relations: What Is It Good For?; Mordecai Lee
REACHING THE CITIZENRY: THE TOOLS OF GOVERNMENT PUBLIC RELATIONS
Media Relations; Jerome Sadow
Government Websites; Napoleon Byars
Public Information Campaigns; Jenifer E. Kopfman and Amanda Ruth-McSwain
Crisis Public Relations for Government Communicators; Brooke Fisher Liu and Abbey Blake Levenshus
Web 2.0; Leila Sadeghi
MANAGING GOVERNMENT PUBLIC RELATIONS
Strategic Communication Planning; Diana Knott Martinelli
Ethics in Government Public Relations; Shannon A. Bowen
Doing Right and Avoiding Wrong with the Law and Politicians; Kevin R. Kosar
Internal Public Relations for Personal and Program Success; Anne Zahradnik
Using Monitoring and Evaluation to Measure Public Affairs Effectiveness; Maureen Taylor
Conclusion; Grant Neeley and Kendra Stewart
CD-ROM Contents:
Chapter 5 Checklist; Jenifer E. Kopfman and Amanda Ruth-McSwain
Chapter 6 Additional Resources; Brooke Fisher Liu and Abbey Blake Levenshus
Chapter 7 Checklist; Leila Sadeghi
Chapter 8 PowerPoint® Presentation; Diana Knott Martinelli
Chapter 8 Workbook Pages; Diana Knott Martinelli
Chapter 10 Addendum; Kevin R. Kosar
Case Study: Information Wars in Russian Politics; Elena Denezhkina and Paul Dezendorf
Case Study: Sex Offender at the Recreation Complex; Grant Neeley
Case Study: An Illustration of the Impact of Active Community Engagement and Information Targeting Rock Hill, South Carolina; Scott Huffman and Paul Dezendorf
Case Study: Government Public Relations and the U.S. Customs and Immigration Services Website; Meg Warnemen
