Description
This textbook is designed to help students understand the key issues of global business by connecting theory with reality. Divided into three parts, it covers critical issues of international business, introducing readers to topics they will connect with, and discussing core concepts.
With a user-friendly pedagogy and a host of helpful visuals, the authors offer a practitioner’s perspective on global business knowledge, examining familiar theory on trade, direct investment, and political environment alongside fresh topics, like geopolitical conflicts, emerging markets, and sustainability. Over sixty case studies are included to illustrate the magnitude and complexity of global business involving different stakeholders.
Undergraduate students looking for an introduction to international business and graduate students looking to apply their knowledge will find Global Business stimulating, since it demonstrates how theories and concepts work in real-world business settings.
Table of Contents
Part I: The Content of Global Business
1. Globalization: Current Status and Future Prospect
2. Trade: Rhetoric and Practice
3. Foreign Direct Investment
Part II: The Context of Global Business
4. Economic Environment
5. Political and Legal Environment
6. Social and Cultural Environment
7. The Foreign Exchange Market and the International Monetary System
Part III: Managing Global Business
8. Managing Entry and Exit Decisions
9. Managing People: Global Talent Management
10. Managing Money: Finance, Accounting, and Taxation
11. Managing Operations: R&D, Production, and Supply Chain
12. Managing Customers: Marketing and Sales
13. Managing Sustainability: Corporate Social Responsibility and Business Ethics
