創造的・文化産業の戦略分析<br>Strategic Analysis : A Creative and Cultural Industries Perspective

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紙書籍版価格
¥12,190
  • 電子書籍
  • ポイントキャンペーン

創造的・文化産業の戦略分析
Strategic Analysis : A Creative and Cultural Industries Perspective

  • 著者名:Gander, Jonathan
  • 価格 ¥9,813 (本体¥8,921)
  • Routledge(2017/02/24発売)
  • 3月の締めくくり!Kinoppy 電子書籍・電子洋書 全点ポイント30倍キャンペーン(~3/31)
  • ポイント 2,670pt (実際に付与されるポイントはご注文内容確認画面でご確認下さい)
  • 言語:ENG
  • ISBN:9781138185272
  • eISBN:9781317289470

ファイル: /

Description

Though their primary concern, organizations in the creative industries don’t only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition.  

In Strategic Analysis: A creative and cultural industries perspective, Jonathan Gander offers a much needed introduction to how the practice of strategic thinking and analysis can be applied to this diverse and dynamic field. The book employs a range of competitive scenarios and case studies in which to practically apply a recommended set of analytical frameworks and examine the strategic challenge facing the enterprise and the wider sector.

This concise and practical text focuses on providing a clear series of steps through which to identify and tackle strategic issues facing an enterprise, making it perfect reading for students and practitioners in the creative sector who seek a strategic understanding of the competition they are involved in.

Table of Contents

Introduction

1. Competing in the Creative and Cultural Industries: the strategic way

2. Diagnosing the Problem and Formulating a Response

3. Strategizing for Experience Providers

4. Strategizing for Bespoke Singularities/One-offs

5. Strategizing for the Makers of Reproducible Products

6. Crafting a Strategy

7. Conclusions