This book is for engineers and scientists who have the aptitude and education to create new products that could become income-producing businesses for themselves and for investors. The book uses short chapters and gets directly to the point without lengthy and distracting essays. The rapid growth in technology-based business plan contests is a clear sign that there are many wealthy inventors looking to make substantial investments in start-ups based on new inventions by inventors, who lack the funds and knowledge to start a business. The key features of this reference enable readers to sharpen their new idea, turn an idea into a commercial product, conduct patent search and complete a provisional patent application, and collect requisite data and prepare a business plan based on a carefully selected business model. Supporting materials are provided on the book's extensive website (www.engineer-entrepreneur-book.com/).
Table of Contents
1. Engineers create value for investors; 2. Introduction to technological innovation; 3. The seven phases of technological innovation; 4. Engineers add value in stages; 5. Disruptive technological innovators: value creators; 6. Ideas: how do you find them?; 7. Turn your idea into a product; 8. Early detection of market potential A. David Mixson; 9. Illustrative case: tennis racquet customer needs survey; 10. What engineers can do for product development; 11. Intellectual property, patents and trade secret; 12. If you cannot afford a patent attorney; 13. Reading and learning from a granted US patent; 14. Patent search and conclusions before drafting a patent application; 15. Pro se US patent applications do succeed; 16. Macroeconomics for innovators in engineering and science; 17. Customers, target markets and marketing; 18. The power of social media marketing Haitham A. Eletrabi; 19. Market analysis resources; 20. Illustrative case: market analysis for tennis racquets; 21. Competition research; 22. Manufacturing and sourcing; 23. Break-even analysis; 24. Sales and distribution - wholesale, direct and other; 25. Reaching your customer: advertising and promotion; 26. Selecting the pre-start-up model; 27. Key decisions: costs estimation and pricing; 28. The business model versus the business plan; 29. The business plan: the end of phase 3; 30. A business plan is a war plan: anything can change; 31. Making the start-up business financially feasible; 32. What angel investors look for in a phase 4 company seeking funding; 33. Ethics in engineering and business professions; 34. Business as a legal entity in the United States; 35. Pre-start-up business organization and management; 36. An illustrative case: Amazon.com as a start-up; 37. Execution phases 4 to 6; 38. Phase 7: six case studies of mature firms; 39. Comparing phase 7 firms from different industries: Apple and Wal-Mart; 40. Teams and teamwork; 41. Leadership issues in start-up business Jay Clark; 42. What we know about entrepreneurs; 43. Creating value as an engineer in India Hephzibah Stephen.