Description
Sport management is a rapidly developing industry which continues to grow in size and scope on an international scale. This comprehensive and engaging textbook offers a complete introduction to core principles and best practice in contemporary sport management. Adopting an issues-based approach and drawing on the very latest research, it demonstrates how theory translates into practice across all the key functional areas of sport management, from governance and leadership to tourism and events.
Written by a team of experts from across the globe, the book explores sport management from a truly international perspective and looks at all levels from professional, high-performance sport to non-profit and grassroots. With extended real-world case studies and an array of helpful features in every chapter, it addresses crucial topics such as:
- managing organisational performance
- communication and social media
- sponsorship and marketing
- the impact of sport on society
- future directions for sport management.
Complemented by a companion website full of additional teaching and learning resources for students and instructors, this is an essential textbook for any degree-level sport management course.
Table of Contents
Part I: The Sport Management Environment
1. The New Sport Management Environment
[Ian O’Boyle and Trish Bradbury]
2. The Impact of Sport in Society
[Emma Sherry]
3. Organisational Structure and Theory of Non-Profit Sport Organisations
[Packianathan Chelladurai, Wirdati Radzi and Megat Ahmad Kamaluddin Megat Daud]
4. Professional Sport
[Paul Turner]
5. The Global Sport Environment
[Eric MacIntosh and John Harris]
Part II: Foundations of Sport Management
6. Creating High-Performing Non-Profit Sport Organisations
[Popi Sotiriadou and Veerle De Bosscher]
7. Controlling and Managing Organisational Performance: The Viable System Model
[Winnie O’Grady and John Davies]
8. Strategic Management in Non-Profit Sport
[Ian O’Boyle]
9. Managing Volunteers in Grassroots Sport
[Tracy Taylor and Ashlee Morgan]
10. Sport Governance
[Ian O’Boyle]
11. Leadership in Sport Management
[Duncan Murray and Sarah Chua]
12. Soliciting Sport Sponsorship
[Bettina Cornwell]
13. Sport Marketing
[Brenda Pitts]
14. The Economics of Sport
[Sam Richardson]
Part III: Elements of Sport Management
15. Communication and Social Media
[Ashleigh-Jane Thompson]
16. Sport Law
[Neville Cox]
17. Sport Event Management
[Insun Sunny Lee and Graham Brown]
18. Sport Tourism
[Graham Brown and Insun Sunny Lee]
19. The Continuing Evolution of Sport Management
[Trish Bradbury and Ian O’Boyle]
