The Dynamics of Advertising

The Dynamics of Advertising

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  • 言語 ENG,ENG
  • 商品コード 9789058230850
  • DDC分類 659

Full Description


The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

Table of Contents

        List of Figures                            vii
Acknowledgements ix
Introduction: `Dynamic and sensuous 1 (12)
representations of cultural values'
The historical dynamics of the advertising 13 (18)
industry
The history of advertisements 31 (16)
The academic critique of advertising 47 (54)
The dynamics of cultural change: Commercial 101(38)
culture in the age of identity
Colour section 123(16)
The psychodynamics of advertising 139(22)
Psycho-social categories for the study of 161(28)
everyday life
Driven by passion? Car advertisement content 189(18)
1950-1998
Going to market: Banking and the advertising 207(24)
dynamic
The democratisation of credit 231(12)
Conclusions: The re-emergence of the rational 243(10)
consumer
Appendices 253(16)
Bibliography 269(6)
Index 275