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Description
(Text)
Inspiration for Managers of Innovation! Imagine that you are the head of marketing at a large software company, where your colleagues from sales are looking for opportunities to exchange information with the IT managers of their largest customers. What do you do? Simple- you invite all of the IT managers from the most prominent European businesses to a meeting with the top management of your company. Think this won t work? Possibly. But people won t turn down your invitation to an IT Vision Tour with Bill Gates. Regina Mehler was able to pull this off by inviting 20 high ranking European IT managers to a 5 day trip to the USA. Through the use of her many exciting project examples, Regina Mehler presents methods for marketing managers and their colleagues to generate clever and innovative ideas that will impress management, your colleagues, and your external partners - all without a big budget or resources.
(Author portrait)
Regina Mehler leitet den Bereich Marketing bei Adobe Deutschland mit Sitz in München und verantwortet die Marketingstrategie für Central Europe. Sie verfügt über 20 Jahre Marketingerfahrung in der IT-Branche; ihr besonderes Interesse gilt dem Branding, innovativen und ROI-orientierten Marketingansätzen sowie der Integration von Vertrieb und Marketing. Im Jahr 2008 wurde sie für das Rebranding der Software AG ausgezeichnet und erhielt den Europäischen Corporate Design Preis in Gold.
