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Full Description
This book aims to increase the success rates of startups by focusing on value proposition innovation, which is propelled by the involvement of potential consumers as well as other resources such as freelancers and strategic relationships with academia. The author shows how startups who are resource constrained can invest efforts exploring the potential market of their products. The author also explores how global markets can be beneficial for a startup's success, while showing the workarounds in hard-to-access markets. The book investigates gaining knowledge shared by freelancers, customers, and academia, whose involvement can be crucial in supporting value proposition innovation activities such as ideas generation, implementation, and commercialization. Combined, the author leads readers to discover their ability to foster value proposition innovations that result into long term competitive advantage in a highly fluctuating business environment.
Contents
Introduction.- Research background and motivation.- Startup challenges and failure rates.- Value Proposition Innovation as startup Success Factor.- Fostering Value Proposition Innovation in Startups driven by Open Innovation.- Research Methodology.- Systematic Mapping studies.- Research Methods in Individual Articles.- Systematic Mapping studies.- Unity and Coherence between individual research study design.- Relationship between research objectives, research questions, and relevant research publications.- Results, Discussion and Contribution.- Unity and Coherence between individual research study outcomes.- Conclusion.
