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Full Description
Because it gives you everything you need to successfully secure e-learning business, Winning E-Learning Proposals: The Art of Development and Delivery is the book your competitors don't want you to have. No other book describes the entire process for securing e-learning business, from conceptualizing winning ideas to writing and delivering successful e-learning proposals. Author Karl Kapp draws on his considerable experience, and that of other leading experts, to provide the principles needed to conceptualize an idea, write a proposal, and present the information to the prospective client. This guide gives you the competitive edge in developing high-level strategies and selling ""themes"" that will make your e-learning proposal unique, effective, exciting, and — most importantly — a winner.
Contents
Foreword by Kevin Oakes Preface Preliminary Work The E-Learning Business Acquisition Process Receiving the RFP Reviewing the RFP Defining the Problem Conceptualizing a Winning Solution Good Writing Is Essential Charts, Graphs, Illustrations, and Other Eye Catchers, by Richard Peck Team Writing The Proposal Document Front Matter Executive Summary Description of Problem/Overview of Solution Solutions Project Management and Schedule Budget Calculating Return on Investment, by Nancy Vasta Corporate Capabilities The Appendix Presenting the Proposal Presenting a Winning Proposal Endnotes Index
