Paint Red Hot Landscapes That Sell : A Sure-Fire Way to Stop Boring and Start Selling Everything You Paint in Oils

Paint Red Hot Landscapes That Sell : A Sure-Fire Way to Stop Boring and Start Selling Everything You Paint in Oils

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  • 製本 Hardcover:ハードカバー版/ページ数 128 p.
  • 言語 ENG,ENG
  • 商品コード 9781929834181
  • DDC分類 702

Table of Contents

Introduction Painting bestsellers                  8  (10)
Triggering the buying response
Making sales
Finding your way in art and sales 10 (12)
Learn to understand yourself, translate
that feeling into your art and you will
speak to your buyers
Follow Along Step-by-Step Exercise:
Developing your personal vision
How to be clear about a personal vision
Turning viewers into buyers
What made these paintings bestsellers?
Getting your message across with materials 22 (10)
and grounds
Maximise the painterly qualities of
transparency, opacity and texture because
these also attract buyers
Preparing a textured ground
The painterly qualities that turn buyers on
What made these paintings bestsellers?
Compelling design that makes the sale 32 (14)
Drawing accuracy and measurement,
although vitally important, are not what
clinch the sale. It could be the
painting's design that seals its fate
The difference between landscape drawing
and figure drawing
Attention-getting designs that convince
buyers
See what happens when we mess with a
perfectly good design
What made these paintings bestsellers?
Follow Along Step-by-Step Exercise: Letting
your artist/designing side boss your
artist/drawing side around
Assignment
Putting buyers in the picture with tonal 46 (12)
values
Think of tonal values as your painting
map and follow it, because this will
enable buyers to get your point
immediately
Pinpointing tonal values
Follow Along Step-by-Step Exercise:
Beginning with a thumbnail sketch,
translating that into tonal value, then
applying transparent and opaque color
Self evaluation
Reap the rewards of following a tonal value
map
What made these paintings bestsellers?
Warm up your sales with the direct local 58 (16)
color method
Color is an emotional tug at the
heartstrings. And it helps to know that
warm colored paintings outsell cool ones
by a country mile
Color plans
Turning buyers on with color
What makes one painting more appealing than
another? --- A cool/warm comparison
My red hot color palette
Using red hot color
What make these paintings bestsellers?
A color experiment --- blending reality
with wild color
Follow Along Step-by-Step Exercise: Keying
a painting for tonal value and color
Self evaluation
Painting ``must have'' landscapes 74 (12)
Turning buyers on by understanding how
they see
If buyers don't know what the message is,
it's because you haven't used contrast to
lead their eyes
What made these paintings bestsellers?
Follow Along Step-by-Step Exercise: Reality
with a twist
Self evaluation
Edges --- the make or break part of 86 (12)
controlling the buyer's attention
Communicating your vision with subtle
nuances and deliberate strokes
How I control edges
What made these paintings bestsellers?
Hard Edges --- Soft Edges, what's the
difference?
Follow Along Step-by-Step Exercise 1: Hard
Edges
Follow Along Step-by-Step Exercise 2: Soft
Edges
Assignment
Making it look good on the gallery wall 98 (10)
Here's how to boost your sales appeal by
using texture and varnish
Supports, grounds, varnishes
Throwing all that knowledge into the pot
What made these paintings bestsellers?
Follow Along Step-by-Step Exercise:
Boosting sales appeal with texture
Self evaluation
Creating a visual feast that sells 108(10)
The passion that shows through
What made these paintings bestsellers?
An on-site sketch turned into a major
painting
How to paint oils so they dry quickly
Work small, learn big --- developing your
options
Creativity self evaluation
Gallery of bestsellers 118(10)
About The Artist 128