Building Fundraising Programs to Attract Community Support

Building Fundraising Programs to Attract Community Support

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  • 製本 Paperback:紙装版/ペーパーバック版
  • 言語 ENG,ENG
  • 商品コード 9781853395352
  • DDC分類 361

Table of Contents

  The environment of giving                        1  (8)
Setting out the reasons 8 (10)
Presenting the message 18 (5)
Planning a fundraising project 23 (15)
Asking for support face-to-face: introduction 38 (10)
Asking people for major support 48 (13)
Telephone campaigns 61 (8)
Advertising for donations 69 (3)
Approaching individual donors 72 (5)
Doing well with donation boxes 77 (4)
Organizing fundraising events 81 (17)
Launching a business: getting away from 98 (21)
giving away
People like to get letters: using direct mail 119(9)
to raise funds
Direct mail: putting the package together 128(20)
Direct mail: after the package is sent 148(7)
Securing support from service clubs and other 155(5)
institutions
Engaging the buisiness community: the 160(15)
potential
Engaging the business community: the obstacles 175(8)
Engaging the business community: effective 183(17)
approaches
Using the Internet for fundraising 200(6)
Getting the job done: working with fundraisers 206(10)
Applying for grants: matching the missions 216(16)
Sustainability and endowments 232(9)
Evaluating fundraising activities 241(7)
Sharing the challenges 248(12)
Suggested reading and Web sites 260(7)
List of Topics 267(10)
Acknowledgements 277(2)
About the author 279