基本説明
Topics covered for analysis include sports governance, regulation and performance; media and technology; club management and team structure; etc.
Full Description
This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research.
Topics covered for analysis include sports governance, regulation and performance; media and technology; club management and team structure; place, time and spectators of sporting events; and sport branding and sponsoring. The Handbook covers research examples from elite sport to the amateur level, and from different sports, from cycling to cricket, from ice hockey to motorsports, and from football to skiing. It will be read and used by academics and PhD students as well as sports practitioners looking for useful ways of expanding knowledge, conducting research or searching for insights into the challenges of managing sport.
Contributors include: C. Anagnostopoulos, T. Andersson, A.-l. Balduck, N. Böhlke, A. Bourke, M. Buelens, S. Chadwick, B. Cornwell, V. deBosscher, M. Desbordes, M. Dibben, H. Dolles, B. Frick, H. Gammelsaeter, C. Gratton, S. Greyser, A. Guala, E. Gummesson, S. Hamil, K.K. Haugen, B. Hellau, P. Hogan, H. Jansson, B. Johnson, M. Maes, N. O Reilly, L. Robinson, A. Rudd, J. Santomier, T. Schlesinger, B. Senaux, S. Shibli, E. Skille, A. Smith, S. Söderman, H.A. Solberg, B. Stewart, T. Ströbel, J. Truyens, D.M. Turco, M. van Bottenburg, G. Walters, M. Winand, H. Woratschek, T. Zintz
Contents
Contents:
Preface
PART I: INTRODUCTION
1. Research on Sport and Business
Harald Dolles and Sten Söderman
2. A Call for More Mixed Methods in Sport Management Research
Andy Rudd and R. Burke Johnson
PART II: GOVERNANCE AND PERFORMANCE
3. Researching Elite Sport Systems Using Process Benchmarking
Leigh Robinson and Nikolai Böhlke
4. Qualitative Comparative Analysis of Sport Governing Bodies: A Tool on Ways Towards High Performance Mathieu Winand and Thierry Zintz
5. Comparing Apples with Oranges in International Elite Sport Studies: Is it Possible?
Veerle De Bosscher, Jasper Truyens, Maarten van Bottenburg and Simon Shibli
6. Sports Governance in Ireland: Insights on Theory and Practice
Ann Bourke
7. Regulation and the Search for a Profitable Business Model: A Case Study of the English Football Industry
Geoff Walters and Sean Hamil
8. The Governance of the Game: A Review of the Research on Football's Governance
Hallgeir Gammelsæter and Benoit Senaux
9. Case Study Research in Sport Management: A Reflection Upon the Theory of Science and an Empirical Example
Eivind Å. Skille
PART III: MEDIA AND TECHNOLOGY
10. Social Media and Prosumerism: Implications for Sport Marketing Research
James Santomier and Patricia Hogan
11. The Economics of Listed Sports Events in a Digital Era of Broadcasting: A Case Study of the UK
Chris Gratton and Harry Arne Solberg
12. The Sale of Media Sports Rights: A Game Theoretic Approach
Harry Arne Solberg and Kjetil Kåre Haugen
PART IV: PLACE, TIME AND SPECTATORS
13. Triple Impact Assessments of Sport Events
Tommy D. Andersson
14. Sacrés Français! Why They Don't Have Great Football Stadia; How They Will: Political, Economic and Marketing Implications of the UEFA EURO 2016
Boris Hellau and Michel Desbordes
15. Social Impacts of Hosting Major Sport Events: The Impact of the 2007 Arrival of a Stage of the Tour de France on the City of Ghent
Anne-line Balduck, Marc Maes and Marc Buelens
16. What do they Really Think? Researching Residents' Perception of Mega-sport Events
Alessandro 'Chito' Guala and Douglas Michele Turco
17. Lessons from the Field: Spectator Research for Sport Businesses
Douglas Michele Turco
PART V: CLUB MANAGEMENT AND TEAMS
18. Portfolio Theory and the Management of Professional Sports Clubs: The Case of Maple Leaf Sports and Entertainment Norm O'Reilly
19. Proposing a Relationship Marketing Theory for Sport Clubs
Hans Jansson and Sten Söderman
20. The Network of Value Captures in Football Club Management: A Framework to Develop and Analyse Competitive Advantage in Professional Team Sports
Harald Dolles and Sten Söderman
21. Panel Econometrics in Sports Economics Research: Player Remuneration and Sporting Performance Bernd Frick
22. Examining Corporate Social Responsibility in Football: The Application of Grounded Theory Methodology
Christos Anagnostopoulos
PART VI: SPORT BRANDING AND SPONSORING
23. A Review of Fan Identity and its Influence on Sport Sponsorship Effectiveness
Torsten Schlesinger
24. State of the Art and Science in Sponsorship-linked Marketing
T. Bettina Cornwell
25. Participant Observation in Sport Management Research: Collecting and Interpreting Data from a Successful World Land Speed Record Attempt Mark Dibben and Harald Dolles
26. Brand Equity Models in the Spotlight of Sport Business
Tim Ströbel and Herbert Woratschek
PART VII: REFLECTION
27. From Outside Lane to Inside Track: Sport Management Research in the Twenty-first Century
Simon Chadwick
28. The Special Features of Sport: A Critical Revisit
Aaron C.T. Smith and Bob Stewart
29. Outlook: Sport and Business - A Future Research Agenda
Harald Dolles and Sten Söderman
Index
