マーケティング戦略ガイド<br>Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing

個数：

マーケティング戦略ガイド
Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing

  • 提携先の海外書籍取次会社に在庫がございます。通常3週間で発送いたします。
    【重要ご説明事項】
    1. 納期遅延や、ご入手不能となる場合が若干ございます。
    2. 複数冊ご注文の場合、分割発送となる場合がございます。
    3. 美品のご指定は承りかねます。

  • 提携先の海外書籍取次会社に在庫がございます。通常約2週間で発送いたします。
    【重要ご説明事項】
    1. 納期遅延や、ご入手不能となる場合が若干ございます。
    2. 複数冊ご注文の場合、分割発送となる場合がございます。
    3. 美品のご指定は承りかねます。
  • 【入荷遅延について】
    世界情勢の影響により、海外からお取り寄せとなる洋書・洋古書の入荷が、表示している標準的な納期よりも遅延する場合がございます。
    おそれいりますが、あらかじめご了承くださいますようお願い申し上げます。
  • ◆画像の表紙や帯等は実物とは異なる場合があります。
  • ◆ウェブストアでの洋書販売価格は、弊社店舗等での販売価格とは異なります。
    また、洋書販売価格は、ご注文確定時点での日本円価格となります。
    ご注文確定後に、同じ洋書の販売価格が変動しても、それは反映されません。
  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 320 p.
  • 言語 ENG
  • 商品コード 9781789667417
  • DDC分類 658.802

Full Description

WINNER: The BookFest Spring Book Awards 2022 - Marketing category
WINNER: Business Book Awards 2022 - Sales & Marketing category

Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany.

Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and - crucially - how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization's long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them.

Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader's understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.

Contents

Chapter - 00: Introduction;
Chapter - 01: What is strategy?;
Chapter - 02: Scenario - Establishing the current situation;
Chapter - 03: Targets - Setting objectives;
Chapter - 04: Reach - Researching your customers;
Chapter - 05: Awareness - Planning your marketing campaign;
Chapter - 06: Tactics - Selecting the right channels;
Chapter - 07: Execution - Implementing your marketing strategy;
Chapter - 08: Generate - Tracking the results;
Chapter - 09: Yield - Analysing your strategy's success;
Chapter - 10: Common pitfalls in marketing strategy;
Chapter - 11: Glossary;
Chapter - 12: Further resources;