ビジュアル・マーチャンダイジング：優良事例と効果的戦略（第４版） Silent Selling : Best Practices and Effective Strategies in Visual Merchandising （4TH）

ビジュアル・マーチャンダイジング：優良事例と効果的戦略（第４版）<br>Silent Selling : Best Practices and Effective Strategies in Visual Merchandising （4TH）

ビジュアル・マーチャンダイジング：優良事例と効果的戦略（第４版）
Silent Selling : Best Practices and Effective Strategies in Visual Merchandising （4TH）

Bell, Judy/ Ternus, Kate

Fairchild Books（2011/07発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 429 p.／サイズ 16 pp full colour illus.
言語 ENG
商品コード 9781609011536
DDC分類 338

Full Description

Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 4th Edition, is a multi-disciplinary blend of practical activities and creative problem-solving that takes readers beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bell's "Look-Compare-Innovate" model. With these informational tools, students can learn to create and deliver professional presentations that will facilitate their move from the classroom to the workplace.

Preparation for Visual CreativityCreative Thinking: Getting "Out of the Box"What Is Visual Merchandising?Core Design StrategiesPractices and Strategies for the Selling FloorLayout and Fixtures for Fashion ApparelFashion Apparel Wall SetupsFashion Apparel and Accessory CoordinationHome Fashion PresentationCommunicating Retail AtmosphericsSigningLightingVisual Practices for Nontraditional VenuesGrocery and Food Service StoresNontraditional RetailingTools and Techniques for Merchandise DisplayThe Magic of the Display WindowMannequins and Mannequin AlternativesBuilding a Visual Merchandising DepartmentCareer StrategiesVisual Merchandising Careers