Fresh Ideas in Letterhead and Business Card Design (Fresh Ideas, 4) 〈4〉 (2ND)

Fresh Ideas in Letterhead and Business Card Design (Fresh Ideas, 4) 〈4〉 (2ND)

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  • 製本 Paperback:紙装版/ペーパーバック版
  • 言語 ENG,ENG
  • 商品コード 9781581803136
  • DDC分類 741

Table of Contents

From the Editor                                    6  (2)
The Basics of Letterhead Design 8 (8)
A list of questions you can use to evaluate
your client's needs. Ideas for different
approaches to the key elements---color,
type, paper, printing logos and artwork
image 16 (50)
A picture is worth a thousand words, and
memorable images can convey a message with
impact. Spur your imagination with these
striking systems
type 66 (26)
Type doesn't need to be boring and should
not be overlooked. These examples set off
classic faces or use cutting-edge fonts in
fresh ways
low-budget projects 92 (20)
Thrifty designs that don't skimp on
creativity or appeal. Letterhead can be
inexpensive and effective
special production techniques 112(27)
The special effects of the letterhead
world---die cuts, engraving, embossing,
foil-stamping, fancy folds---catch the eye
and add that extra sparkle to a great design
Copyright Notices 139(1)
Directory of Design Firms 140(2)
Index of Clients 142(1)
Index of Design Firms 143