Apparel Merchandising : The Line Starts Here

Apparel Merchandising : The Line Starts Here

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  • 製本 Hardcover:ハードカバー版/ページ数 458 p.
  • 言語 ENG,ENG
  • 商品コード 9781563671982
  • DDC分類 687.0688

Full Description


Apparel Merchandisingto apparel merchandising from the perspective of the apparel producer. Rosenau and Wilson draw on their extensive backgrounds in the industry covering mens tailored clothing, mens and womens sportswear and activewear and childrens wear, in both domestic and international markets. This text follows the evolution of the merchandising function with emphasis on production efficiency. This entails a focus on product development and the philosophies and perspectives of industry executives. The authors capture the interface of merchandising with the marketing and manufacturing departments and the way these functions integrate in an effective team concept.

Table of Contents

Extended Contents                                  vii
Preface xvii
Acknowledgments xix
Part 1 MERCHANDISING: THE CONCEPT
Evolution of Merchandising in the Apparel 3 (30)
Industry
Modern Merchandising 33 (26)
Part 2 MERCHANDISING: THE PLANNING
Market Knowledge 59 (34)
Planning and Control 93 (38)
Part 3 MERCHANDISING: THE EXECUTION
Line Development: Principles and Technologies 131 (36)
Line Development: The Process 167 (38)
Costing and Pricing Strategies 205 (38)
Quality 243 (38)
Supply Chain Management 281 (34)
Sourcing Strategies 315 (44)
The Sourcing Process 359 (40)
Part 4 MERCHANDISING: THE FUTURE
Future Direction 399 (26)
Glossary 425 (12)
Appendix 437 (8)
Credits for Figures 445 (2)
Index 447