Full Description
This powerhouse best-selling text maintains is the most comprehensive, up-to-date guide to the music industry. Music business newcomers and professionals alike will find Baskerville's handbook an indispensable resource, whatever their specialty is within the field music. Key Features: Expanded and enhanced coverage of state-of-the-art technology and its implications for the music industry, including digital downloads, changing production technologies, marketing via social networking, and new distribution channels including video games Discusses new and emerging business models and their implications including the topics of Internet outlets, the independent musician, the evolving role of producers, and satellite and Internet radio Information on careers, especially in the context of a changing business environment Discussion of the concert business, once a minor source of revenue but now as robust as the revenue stream of recorded music Coverage of alternatives to radio airplay and to incentivising teens to visit local record stores, in light of the weakened format of radio and the disappearance of neighborhood music shops Examination of sophisticated marketing research tools for the industry, due to consumer clicks that illuminate customer buying behavior and changes in tastes and desires Reflection on the global shift of the music business world as it becomes less centered on American companies and culture. It is ideal as the core textbook in courses such as Introduction to the Music Business, Music and Media, Music Business Foundations, and survey courses. This book can also be used for more specialized courses on the record industry, music merchandising, music careers, artist management, music and the law, arts administration, and music in popular culture.
Contents
Part 1Chapter 1: OvertureMusic and Society: We've Got Music in UsArt Versus Commerce: Music Changes EverythingHistorical DevelopmentChapter 2: The Digital MillenniumThe Double-Edged SwordInternet SynergyLabels Sow Seeds of Self-DestructionSmaller, Cheaper, Faster, Better (?)The Economics of Digital Distribution: Change and EvolutionThe New Economic OrderThe Digital FutureChapter 3: The Music Business SystemHelp Wanted!Getting Through the MazeShow Me the MoneyTools of the Trade: Everybody's Gotta Learn SometimePart 2: Copyright, Songwriting, Publishing, and LicensingChapter 4: Music CopyrightBackgroundEssential ProvisionsKey TermsCoverageExclusive RightsFair Use of Copyrighted MaterialCopyright OwnershipTransfer or AssignmentWork Made for HireMusical ArrangementsSound RecordingsCompulsory Mechanical LicenseRoyalty Payments (Section 115[c])Duration of CopyrightFormalitiesInfringement, RemedyRecord Counterfeiting, PenaltiesChanging LawsRights in Names and TrademarksA Final Note on LawChapter 5: Professional SongwritingThe MarketPredictors of SuccessThe CraftThe Business of WritingIncome SourcesPublishing OptionsEvaluating PublishersThe Songwriters Guild of AmericaContract Reassignment or DefaultBreaking InChapter 6: Music PublishingTypes of PublishersSubpublishingAdministrationContracts With WritersSplit Publishing, CopublishingCopyright Protection: SamplingPromotion, AdvertisingIncome SourcesTrade Associations and Rights AdministrationChapter 7: Music LicensingMusic Rights: An OverviewPerforming Rights OrganizationsKeeping Track of the MusicMembership OptionsMechanical LicensesSynchronization LicensesCable Television LicensesVideo LicensesTranscription LicensesSpecial Use PermitsJukebox LicensesDramatic Music RightsCreative CommonsPart 3: Managing Artist RelationshipsChapter 8: Agents, Managers, and AttorneysAgentsManagersAttorneysChapter 9: Artist ManagementDiscovering Each OtherThe Financial RelationshipManager's CommissionThe Manager's RoleAdvancing the CareerPersonal Management AgreementChapter 10: Unions and GuildsAmerican Federation of MusiciansSAG-AFTRAAmerican Guild of Musical ArtistsAmerican Guild of Variety ArtistsActors' Equity AssociationInternational Alliance of Theatrical Stage EmployeesOther Unions and GuildsPart 4: The Recorded Music IndustryChapter 11: Record LabelsPerspectiveMajor LabelsIndependent LabelsSpecialty LabelsRecord Company StructureTrade AssociationsChapter 12: Artists' Recording ContractsAFTRA AgreementsAFM AgreementsRoyalty Artist ContractsChapter 13: Record ProductionRecord ProducersMatching Producer to ArtistProduction DealsThe Recording Studio: Operation and SelectionThe Five Stages of Record ProductionGetting Started in the BusinessProfessional AssociationsChapter 14: Record Label Marketing and DistributionThe Marketing PlanThe Elements of a Marketing PlanRecord DistributionChapter 15: Marketplace ResearchUnderstanding the ConsumerResearch TopicsData SourcesPart 5: Live PerformanceChapter 16: Concert ProductionConcert PromotionGetting StartedBooking the ArtistMaking an OfferThe Art of the DealContractsMarketingPublicity and Public RelationsSponsorshipsThe Future of LiveChapter 17: Concert VenuesVenue ContractsTicketingLicensed MerchandiseVenue Trade AssociationChapter 18: Arts AdministrationPerspectiveRepresentative OrganizationsSymphonic MusicFunding the ArtsClassical Artist ManagementAdministrationPart 6: Music in the MarketplaceChapter 19: Music in RadioTypes of Broadcast Radio StationsAudience Identification and Market ResearchSpectrum of FormatsHow Commercial Radio Stations WorkChapter 20: Music in Television and VideoVariety and Talk ShowsMusic Specials/Events/Awards ShowsTheme SongsBackground Music and Foreground SpotlightsThe Evolving TV PictureMTV and the Rise of the Music VideoMusic Video Economics and DistributionChapter 21: Dramatic Scoring for Movies, TV, and GamesBackgroundThe CraftMusic Scoring for TVMusic Scoring for Video GamesProduction Music LibrariesHiring PracticesChapter 22: Music in AdvertisingInfluences on StyleJobsMusic UsesBudgetsStation Branding LogosThe Agency RoleSpot ProductionChapter 23: Music and TheaterTypes of Musical TheaterTheater AssociationsProduction ComponentsChapter 24: Music ProductsMusic RetailersSales LeadersPromotion of Musical ProductsA Changing IndustryTrade AssociationsOpportunities for EmploymentChapter 25: Business Music and Production LibrariesForeground and Background MusicBusiness MusicProduction Music LibrariesPart 7: The Entrepreneurial MusicianChapter 26: The DIY ToolkitThe Economics of IndieThe Direct-to-Fan EraDoing the MathMaking Money With "Free"Tools of the TradeOnline Platforms: Now You See It, Now You Don'tConclusionChapter 27: Starting Your Own BusinessGetting the Process StartedChoosing a NameForms of OwnershipPermits and Legal IssuesRaising FundsMarketingAccounting and FinanceKeeping Track of the MoneyOperations ManagementManagementWhere To From Here?Part 8: Career Planning and DevelopmentChapter 28: Career OptionsCreative CareersDirecting/Producing CareersPerforming CareersTeaching CareersBroadcasting/Film/Video Game CareersMusic-Related CareersEntrepreneurs/Starting Your Own BusinessChapter 29: Career DevelopmentDefining GoalsClimbing the LadderFinding WorkPart 9: The Global ViewChapter 30: The World Outside the United StatesChapter 31: International CopyrightCopyright ConventionsMultilateral AgreementsBilateral TreatiesIntergovernmental Bodies and International Industry Organizations
