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Full Description
Captain Isaac 'Ike' Emerson, riding high on the international success of his patent, Bromo-Seltzer, lived a storied life of opulence. This first biography of the 'Bromo-Seltzer King' traces his path from North Carolina Farm boy to Baltimore-based multimillionaire with a penchant for lavish entertaining. This book presents Emerson in all his complexity, as entrepreneur, patriot, civic leader, sportsman, and philanthropist. Though little known today, Emerson was a phenom in his era, and this book, drawing from archival records, newspapers of the day, and interviews with descendants, details the ups and downs of his indulgent life.
Contents
Acknowledgments
Preface
Introduction
1—Arriving in Baltimore
2—Inventing Bromo-Seltzer
3—Leading the Naval Reserves
4—Breaking In
5—Separation Strains
6—Problems with the Nostrum
7—Arcadia
8—Coping with Marital Strife
9—Politics, Buildings and Jim Crow
10—Vanderbilts
11—Fresh Starts
12—Building, Divorcing and Marrying
13—New Projects
14—Those Marrying and Unmarrying Emersons
15—Changes Come to Bromo-Seltzer
Epilogue
Chapter Notes
Bibliography
Index
