Full Description
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. * Addresses a gap in the existing CSR literature * Demonstrates the relevance of effective CSR communication for the management of organizations * The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
Contents
Notes on Contributors. Acknowledgments. PART 1Corporate Social Responsibility and Communication ( Oyvind Ihlen, Jennifer L. Bartlett, & Steve May ). 2. The Paradoxes of Communicating Corporate Social Responsibility ( Sandra Waddock & Bradley K. Googins ). PART 2: FIELD OVERVIEWS. 3. Management, Communication and Corporate Social Responsibility ( Jennifer L. Bartlett & Bree Devin ). 4. Public Relations and Corporate Social Responsibility ( Jennifer L. Bartlett ). 5. Organizational Communication and Corporate Social Responsibility ( Steve May ). 6. Marketing and Corporate Social Responsibility ( Peggy Simcic Bronn ). 7. Reputation Management and Corporate Social Responsibility ( Mark Eisenegger & Mario Schranz ). 8. Rhetoric and Corporate Social Responsibility ( Oyvind Concepts and Aspects. 9. Ethics: CSR, Power and Strategic Communication ( Jairo Lugo-Ocando, Jacquie L'Etang & Zeti Ahmad ). 10. Risk Communication and Corporate Social Responsibility: The Essence of Sound Management for Risk Bearers, Generators and Arbiters ( Michael J. Palenchar, Tatjana M. Hocke, & Robert L. Heath ). 11. Trust and Credibility as Basis of Corporate Social Responsibility: (Mass-) Mediated Construction of Responsibility and Accountability ( Gunter Bentele & Howard Nothhaft ). 12. Corporate Social Responsibility Communication and Dialogue ( Ursa Golob & Klement Podnar ). 13. Transparency and Neo-liberal Logics of Corporate Economic and Social Responsibility ( Majia H. Nadesan ). 14. The Concept of Stakeholders and its Relevance for CSR Communication ( Juliana Raupp ). 15. Significance of Sector-Specific Corporate Social Responsibility Initiatives: Status and Role in Different Sectors ( Augustine Pang, Angela Mak & Joanne Lee ). Tools and Processes. 16. Corporate (Social) Responsibility and Issues Management: Motive and Rationale for Issue Discourse and Organizational Change ( Robert L. Heath & Michael J. Palenchar ). 17. Communicating Corporate Social Responsibility through Nonfinancial Reports ( Cynthia Clark Williams & Elise Perrault Crawford ). 18. Communicating Corporate Social Responsibility through the Internet and Social Media ( Paul Capriotti ). 19. Communicating Corporate Social Responsibility through Corporate Image Advertising ( Alan A. Pomering ). 20. New Partnerships for a New Generation of Corporate Social Responsibility ( Melissa J. Bator & Cynthia Stohl ). 21. Media Relations and Corporate Social Responsibility ( Craig C. Carroll ). 22. NGOs as Communicative Actors within Corporate Social Responsibility Efforts ( Sarah E. Dempsey ). 23. Communication and Corporate Social Responsibility: A Storytelling Perspective ( Stefan Wehmeier & Friederike Schultz ). PART 4: COMMENTARIES AND CONCLUSIONS. 24. Interrogating the Communicative Dimensions of Corporate Social Responsibility ( Lars Thoger Christensen & George Cheney ). 25. A Provocation: Thinking the 'Social' into Corporate Social Responsibility ( Judy Motion & Shirley Leitch ). 26. Commentary: The View from Management ( Guler Aras & David Crowther ). 27. The View from Organizational Studies: A Discourse Based Understanding of CSR and Communication ( David Grant & Daniel Nyberg ). 28. Conclusions and Take Away Points by the Editors.
