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Full Description
Designed to prepare readers for success in graphic design, EXPLORING THE reflect the very latest in graphic design concepts and contemporary design work. With its straightforward approach and dynamic examples, this richly illustrated full-color book offers clear explanations of the fundamental principles, award-winning examples of professional work, and diagrams that clearly show how these principles operate in successful design solutions. Offering a practical and visual introduction to the world of graphic design, this book provides readers with detailed coverage of design concepts, including color, imagery, creative thinking, and visual-problem solving, as well as an overview of the field of graphic design and related career options. In addition, the third edition includes all-new material on digital media, interactive design, and typography to ensure that readers have all the information needed to work in the ever-changing world of graphic design.
Contents
Preface. 1. Defining the Language of Design.2. Design and Typography.3. Design and Image.4. Design and Color.5. Managing Effective Design.6. Creativity and Visual Research.7. Media and Technology for Communication Artists.8. From Student to Professional.Glossary.Index.
