Strategic Management Essentials, International Edition -- Paperback / softback （3 ed）

Strategic Management Essentials, International Edition -- Paperback / softback （3 ed）

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  • 製本 Paperback:紙装版/ペーパーバック版
  • 商品コード 9781111525200

Full Description


STRATEGIC MANAGEMENT ESSENTIALS, 3rd Edition, International Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT, International Edition, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies-both domestic and international-so that students gain practice putting chapter concepts into action.

Contents

Part I1. Developing the Competitive Strategic Process.2. Governing Stakeholders and Business Ethics.3. Identifying Opportunities and Threats through External Analysis.4. Building Competitive Advantage.Part III: BUILDING AND SUSTAINING LONG-RUN COMPETITIVE ADVANTAGE.5. Positioning for Competitive Business-Level Strategy.6. Global Strategy.7. Long-Run Profitability through Corporate-Level Strategy.Part IV: STRATEGY IMPLEMENTATION.8. Strategic Change.9. Implementing Strategy through Organizational Design.Part V: CASES.SGI versus Dell.The Home Video Game Industry.The Global Auto Industry.IKEA.Rise of IBM.Fall of IBM.IBM in 2009.