Design Plus Enterprise : Seeking a New Reality in Architecture & Design (EXP UPD)

Design Plus Enterprise : Seeking a New Reality in Architecture & Design (EXP UPD)

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 180 p.
  • 言語 ENG,ENG
  • 商品コード 9780967547732
  • DDC分類 720.68

Table of Contents

Foreword                                           xv
Harold L. Adams
Introduction xvii
Raymond P. Rhinehart
The Design Plus Enterprise Model 1 (170)
Preparing For Success
Optimism Is the Parent of Success 10 (2)
Measuring Up 12 (2)
Ethics: Bridge Over Troubled Waters 14 (2)
Survival of the Wisest 16 (2)
Surviving the Winter of Your Discontent 18 (2)
The Transformational Power of Design 20 (3)
What Does It Take to Succeed? 23 (3)
The Designer Is Synergistic 26 (2)
Training for the Gold 28 (2)
The Beginning of a Beautiful Relationship 30 (3)
Your Image and Your Client's Expectations 33 (7)
A Call to Service
Enhancing the Reputation of the Design 40 (3)
Professions
More than Skin Deep 43 (2)
Design Is the Message 45 (3)
With a Lot of Help from Our Friends 48 (2)
Pulling Together, Not Apart 50 (2)
Multicultural Energy 52 (2)
Today, Advocate Something Truly Important 54 (3)
Honoring Excellence: Doing the Right Things 57 (13)
Embracing Change
Northern Lights 70 (3)
Harnessing the Energy of Change for 73 (4)
Enterprise
Designers: Experts for Change 77 (3)
Preparing for Success 80 (2)
Taking Ownership of Your Own Destiny 82 (8)
The Successful Firm
The Goal-Oriented Firm 90 (2)
A New Paradigm in Enterprise 92 (2)
The Leadership of Collaboration 94 (3)
Profiting from Design 97 (2)
Financial Risk 99 (2)
Marketing Is a Full-Time Commitment 101 (2)
Getting Ready for the Future 103 (2)
Building a Community of Creativity 105 (3)
Snatching Success from the Jaws of Adversity 108 (2)
The Power of Overestimating Your Competition 110 (2)
Understanding Rejection's Strategic 112 (3)
Potential
Just Say No 115 (1)
What Clients Are Looking For 116 (9)
True Success: Are You Measuring Up? 125 (7)
Toward Personal Fulfillment
Study Success 132 (2)
Confidence and Competence 134 (2)
Leaders Manage Their Time 136 (2)
You Are in the Driver's Seat 138 (3)
Choosing the Company You Keep 141 (3)
A Case of Indigestion 144 (2)
Innovation and Integrity: There Is No Age 146 (5)
Limit
A Turning Point in the History of the 151 (5)
Profession
The Ascendent Designer
Transforming Professional Life 156 (15)
Additional Resources 171 (6)
Acknowledgements 177