The Real Deal : How to Get Signed to a Record Label (EXP UPD)

The Real Deal : How to Get Signed to a Record Label (EXP UPD)

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 268 p.
  • 言語 ENG,ENG
  • 商品コード 9780823084050
  • DDC分類 780.2373

Table of Contents

Introduction                                       xiii
Part One THE BUSINESS OF MUSIC
Taking Care of Business 1 (15)
Develop a Business Attitude 2 (1)
Let the Deal Come to You 3 (2)
Develop a Marketing Plan 5 (1)
Maintain Product Quality Control 6 (1)
Educate Yourself 7 (1)
Watch Your Ass 8 (1)
Create Your Business Materials 9 (1)
Prepare to Work Your Butt Off 10 (1)
Carry Yourself Like a Winner 10 (1)
Create Your Foundation 11 (1)
The Real Deal about Record Deals 12 (4)
Understanding What It takes to Make It in the 16 (9)
Music Business
My Rule of One 17 (1)
Buzz 17 (1)
Patience 18 (1)
Visibility 18 (1)
Relationships 19 (1)
Perseverance 20 (1)
Talent 21 (1)
Belief 22 (1)
Knowledge 22 (1)
Balls 23 (2)
Part Two FINDING THE KEY PLAYERS FOR YOUR CAREER
Seeking the Right Personal Manager at the 25 (9)
Right Time
The Role of a Personal Manager 26 (1)
What to Look for in a Personal Manager 27 (2)
Working with an Inexperienced Manager 29 (1)
How to Find a Manager 30 (2)
Signing with a Manager 32 (1)
Paying a Manager 33 (1)
Utilizing the Skills of a Talent Agent 34 (9)
The Role of a Talent Agent 35 (1)
Different Types of Agents 36 (1)
What Do Agents Want? 37 (2)
Acquiring an Agent 39 (2)
Agreeing to Terms with an Agent 41 (1)
Before You Acquire a Talent Agent 41 (2)
Finding the Appropriate Attorney 43 (6)
Reasons for Hiring an Industry Professional 44 (1)
How to Select Your Attorney 45 (1)
Attorneys' Fees 46 (1)
Changing Your Attorney 47 (1)
Put Everything in Writing 47 (2)
Using a Producer to Enhance Your Recording 49 (5)
The Producer as Project Director 50 (1)
The Producer's Role in Preproduction 50 (1)
The Executive Producer's Part in Your 51 (1)
Project
Why You Need a Producer 51 (3)
Part Three PREPARING YOUR PRESENTATION
Using Constructive Criticism to Get Where You 54 (4)
Want to Go
Where Not to Go for an Objective Critical 55 (1)
Evaluation
Where to Go for an Objective Opinion 56 (1)
Leave Your Ego at Home 57 (1)
Preparing a Demo That Gets You Noticed 58 (6)
Recording Your Demo 59 (3)
Packaging Your Demo 62 (2)
Measuring the Marketability of Your Music 64 (6)
Keeping Current with the Music Market 65 (1)
Finding Your Style 65 (1)
What Is a Hit Record? 66 (2)
Learning Which Music Is Marketable 68 (2)
Creating a Winning Image 70 (4)
Image Counts 71 (1)
Developing a Marketable Image 72 (2)
Developing Your Presentation Package 74 (7)
The Elements of a Good Press Kit 75 (3)
Putting It All Together 78 (3)
Part Four DEVELOPING YOUR MUSIC CAREER
Hustling for Media Exposure 81 (8)
Using a Press Release to Attract Attention 81 (1)
Targeting Your Market for Media Exposure 82 (3)
Follow-Up 85 (2)
Tour Support 87 (2)
Grasping the Importance of Performing Live 89 (8)
The Importance of Live Exposure 90 (3)
Booking Gigs 93 (4)
Targeting the College Market 97 (8)
The Power of the College Market 98 (1)
CMJ 99 (1)
College Radio 100 (1)
The Club and Concert Circuit 101 (3)
NACA 104 (1)
Getting the Right Attitude 105 (5)
Don't Join 'Em. Beat 'Em! 106 (1)
What Goes Around Comes Around 107 (1)
To Thine Own Self Be True 108 (1)
Do the Right Thing 108 (2)
Networking for Success 110 (9)
Learning to Ask 111 (2)
Finding Your Initial Contacts 113 (2)
Creating Your Own Support System 115 (1)
Volunteering or Interning 116 (1)
Finding a Mentor 117 (2)
Using Your Songwriting Talents 119 (17)
Making Songwriting Your Business 120 (2)
Craft-Craft-Craft! 122 (1)
Signing with an Established Publishing 123 (2)
Company
Writing for Other Artists 125 (1)
Placing Songs in TV and Film 126 (2)
Getting Your Feet Wet 128 (2)
Getting to the Appropriate People 130 (4)
Collaborating 134 (1)
Getting Started on a Songwriting Career 135 (1)
Utilizing Self-Promotion Tools 136 (14)
Pressing Up Your Own Recording 137 (1)
Merchandising 138 (2)
Establishing an Internet Presence 140 (2)
Creating an Electronic Press Kit 142 (1)
Promoting Electronically 143 (2)
E-Communicating with Your Music Community 145 (1)
Getting to Record Labels Electronically 146 (1)
Marketing Regionally 147 (3)
Taking Your Music to the Next Level 150 (23)
Preparing to Tour 151 (2)
Booking Gigs 153 (4)
Supporting Your Tour 157 (2)
Creating a Street Team 159 (1)
Seeking Out Alternative Venues 160 (5)
Touring Europe 165 (5)
Getting into Promotional Campaigns 170 (1)
Hanging in There 171 (2)
Part Five REACHING THE RECORD LABELS
Differentiating the Advantages of Major and 173 (5)
India Labels
Weighing the Pros and Cons 174 (2)
Deciding on Which Path to Choose 176 (2)
Finding the All-Important A & R Person 178 (5)
Understanding Why A & R People Are So 179 (1)
Important
Building Relationships with A & R People 179 (1)
Figuring Out What Labels Are Looking For 180 (1)
Finding the Right A & R Person 181 (2)
Getting to Record Labels 183 (17)
Sending Unsolicited Material 184 (1)
The Real Deal about Shopping for a Record 184 (2)
Deal
Shopping Demos 186 (2)
Getting a Production Deal 188 (2)
Representing Yourself 190 (1)
Preparing to Shop Your Own Deal 190 (1)
Getting Educated about the People in the 191 (3)
Music Industry
Getting in the Door to A & R People 194 (2)
Getting Through on the Phone 196 (4)
A & R Form Interviews with the Labels 200 (14)
Part Six GETTING A GOOD DEAL
Contract Commitment: Less can Be More 214 (4)
Term of Commitment: From Number of Years to 215 (1)
Number of Albums
Less Is Always More When You're the Artist 215 (1)
More Is Always More When You're the Record 216 (2)
Label
Record Royalties: What the Artist Actually 218 (6)
Gets
The Recording Contract 219 (1)
Points about Points 220 (1)
All-In Deals 221 (1)
Royalty Payments 222 (2)
Songwriting Royalties: Making the Most of 224 (8)
Your Published Options
Music Publishing Defied 225 (2)
Co-Publishing Deals 227 (1)
Sources of Songwriting Royalties 228 (3)
Opening Your Own Publishing Company 231 (1)
Sampling: what It Is and What It can Cost You 232 (4)
Why Sample? 233 (1)
The High Cost of Sampling 233 (1)
Seeking Permission to Sample 234 (2)
Some Final Words 236 (5)
APPENDIX 1 Advice from Recording Artists 241 (4)
APPENDIX 2 Resources 245 (15)
Books 245 (3)
Directories 248 (3)
Music Conferences/Trade Shows 251 (2)
Music-Business-Related 253 (3)
Organizations/Associations
Organizations to Protect Your Rights 256 (4)
Index 260