Supercommunicator : Explaining the Complicated So Anyone Can Understand

個数:

Supercommunicator : Explaining the Complicated So Anyone Can Understand

  • 在庫がございません。海外の書籍取次会社を通じて出版社等からお取り寄せいたします。
    通常6~9週間ほどで発送の見込みですが、商品によってはさらに時間がかかることもございます。
    重要ご説明事項
    1. 納期遅延や、ご入手不能となる場合がございます。
    2. 複数冊ご注文の場合、分割発送となる場合がございます。
    3. 美品のご指定は承りかねます。
  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 258 p.
  • 言語 ENG,ENG
  • 商品コード 9780814433683
  • DDC分類 302.2

Full Description


In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption. This groundbreaking guide will help anyone to deliver clear, persuasive messages that win hearts, minds, and budgets. Supercommunicator explains how to: Distill details and data into big ideas Deliver meaning to audiences Use storytelling to captivate and educate Humanize content to make complicated ideas more tangible Layer harder ideas on top of easier ideas Strip away complex language, jargon, and acronyms Use analogies to explain unfamiliar areas Master new digital modes of expression And more Enhanced with a wealth of examples--from how the National Academy of Sciences used audience research to improve the way evolution is taught, to how NASA incorporated cutting-edge tools to visualize issues in climatology--this one-of-a-kind book reveals how to make the complex comprehensible, and the dry deeply compelling.

Table of Contents

Introduction: An Elephant Named Digital            1  (6)
Communication
PART I HOW DIGITAL TECHNOLOGY IS CHANGING 7 (42)
COMMUNICATION
1 Deliver Meaning 11 (8)
2 The Dawn of the Multimedia Age 19 (6)
3 What Is Multimedia? 25 (12)
4 Digital Media Changes the Way We 37 (6)
Experience Information
5 Finding the Right Medium to Deliver Your 43 (6)
Content
PART II KNOW THY AUDIENCE 49 (26)
6 Why Smart People Misread Their Audiences 53 (4)
7 Learning About Your Audience 57 (8)
8 Addressing Multiple Audiences 65 (6)
9 Researching Cultural Issues 71 (4)
PART III KNOW THY SUBJECT 75 (12)
10 If You Are Not a Subject Expert ... 79 (4)
11 Advice for Content Experts 83 (4)
PART IV SIMPLICITY AND CLARITY 87 (18)
12 Simplify Your Content 91 (6)
13 But Don't Oversimplify 97 (4)
14 Focus on Clarity 101(4)
PART V GUIDELINES FOR EFFECTIVE COMMUNICATION 105(14)
15 Supercommunicator Basic Guidelines 109(10)
PART VI HUMANIZE YOUR COMMUNICATIONS 119(36)
16 Find Your Human Voice 121(6)
17 Speaking Human ... Without the Human 127(4)
18 It's Story Time! 131(10)
19 Testimonials: A Supercommunicator's 141(4)
Win-Win
20 Case Examples That Make Learning Real 145(6)
21 What Not to Do When Speaking Human 151(4)
PART VII GETTING AN AUDIENCE TO CARE 155(12)
22 The Power of Personalization 157(4)
23 Rational Thinking Isn't Always the 161(6)
Rational Choice
PART VIII BUILDING BLOCKS AND ANALOGIES 167(24)
24 Building a Path to Comprehension 169(8)
25 The Power of Comparison 177(8)
26 Analogies in a Professional Setting 185(6)
PART IX VISUAL AND INTERACTIVE 191(42)
27 More than a Garnish 195(6)
28 Quality and Integrity in Design 201(8)
29 Visuals for Presentations 209(10)
30 Let Your Audience Explore 219(6)
31 Your Role as a Supercommunicator 225(8)
A Debt of Gratitude 233(4)
Notes 237(8)
Index 245(12)
About the Author 257