True Alignment : Linking Company Culture with Customer Needs for Extraordinary Results

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True Alignment : Linking Company Culture with Customer Needs for Extraordinary Results

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  • 製本 Hardcover:ハードカバー版/ページ数 224 p.
  • 言語 ENG,ENG
  • 商品コード 9780814433362
  • DDC分類 658.8

Full Description


Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers. Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that support that brand intention and ensure these are manifested in the roles, expectations, and goals of each and every member of the organization. A blueprint for businesses of all types and sizes, True Alignment reveals how to: * Decipher customer expectations * Define the brand as a solution to the customer's needs * Turn the unique selling proposition into the mission * Create a company culture where everyone is aligned to this vision-and responsible for living the brand promise * And more Whether you're a manager, a business owner, an executive, or CEO, True Alignment is an essential resource that will help you compete and succeed in today's complex and rapidly changing business environment.

Table of Contents

Preface                                            ix
Acknowledgments xi
Introduction It's All About Alignment 1 (8)
One The Human Art of Business 9 (6)
Two The Business Code 15 (10)
Three The Customer 25 (10)
Four Brand Intention 35 (7)
Five The Six Brand Intentions 42 (25)
Six Extraordinary Brand Recipes 67 (16)
Seven Aligning the Company and Team 83 (27)
Eight Decoding Culture 110(32)
Nine Aligning Culture 142(36)
Ten Aligning Leadership 178(22)
Eleven Actions for Alignment 200(5)
Appendix True Alignment Assessment 205(10)
Index 215