Marketing Marianne : French Propaganda in America, 1900-1940

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Marketing Marianne : French Propaganda in America, 1900-1940

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  • 製本 Hardcover:ハードカバー版
  • 言語 ENG
  • 商品コード 9780813533773
  • DDC分類 327.1409440973

Full Description


Although historians have written extensively on propaganda during Napoleon III's regime and Vichy, they have virtually ignored the Third Republic. Focusing on Third Republic policies, this volume suggests that American's long-lasting affair with French culture is no accident. Robert J. Young argues that the French used subtle but effective means to influence US policy in Europe. He examines French propaganda efforts and the methods of the French Foreign Ministry, always highlighting the wider cultural and social context of Franco-American relations. French propagandists believed that the steady promotion of their nation as the cultural capital of the world was the best way to foster goodwill among Americans. They slowly recognized the important role the United States played in maintaining the balance of power in Europe. Young argues that the French deliberately exploited America's sense of cultural inferiority when faced with Europe's rich heritage, and the rise of new technologies and modern forms of government in France encouraged the development of more sophisticated forms of propaganda.

Table of Contents

Introduction                                       ix
1 From Peace to War 1900-1914 1 (18)
2 Senders and Receivers, 1900-1940 19 (23)
3 Words as Weapons, 1914-1919 42 (29)
4 From War to Peace, 1920-1929 71 (23)
5 The End of the Postwar Period, 1930-1935 94 (25)
6 From Peace to War, 1936-1939 119(21)
7 Words of War 1939-1940 140(25)
Conclusion 165(12)
Notes 177(36)
Bibliography 213(24)
Index 237