Marketing to Libraries for the New Millennium : Librarians, Vendors, and Publishers Review the Landmark Third Industry-wide Survey of the Library Mark

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Marketing to Libraries for the New Millennium : Librarians, Vendors, and Publishers Review the Landmark Third Industry-wide Survey of the Library Mark

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 207 p.
  • 言語 ENG,ENG
  • 商品コード 9780810842717
  • DDC分類 025.23

Table of Contents

Preface                                            v
Part 1: Presentations 1 (82)
Overview 3 (2)
Karen Muller
Keynote 5 (2)
Rebecca Seger
Compare and Contrast: How We Interpret the 7 (8)
Results of the 1999 Survey
Hendrik Edelman
``Triangle Talk'': Publishers, Vendors, and 15 (18)
Librarians Speak out on What the Survey Tells
Us about Changes in the Market and Needs for
the Future
James S. Ulsamer
Marty Keeley
Phyllis Young
Anthony W. Ferguson
Eleanor Cook
Nora Rawlinson
Selling and Promoting to Libraries: What Are 33 (14)
Publishers and Vendors Doing to Reach
Libraries?
Robert Rooney
Alice Peery
Janet Belanger
Martha Whittaker
Francine Fialkoff
Cyberspace and Book Selection: How Librarians 47 (12)
and Patrons Are Coming to the Internet to
Find out about the Books They Need
Dan Lundy
Peter McCarthy
Rick Ayre
Buying from Publishers and Vendors: A 59 (16)
Discussion among Librarians, Vendors, and
Publishers Focusing on How Librarians Decide
to Buy and from Whom
Sarah Michalak
Kathleen Cotter
Rebecca James
Nancy Pearl
Yvette Berthel Diven
Peter McCallion
Conclusions 75 (8)
Eugenie Prime
Patricia Schroeder
Part 2: Results of the AAP/ALCTS Library 83 (114)
Marketing Survey
Publisher Questionnaire 85 (22)
Vendor Questionnaire 107(28)
Library Questionnaire 135(62)
Bibliography 197(2)
Index 199(4)
About the Contributors 203