Leading with Purpose : The New Corporate Realities


Leading with Purpose : The New Corporate Realities

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  • 製本 Hardcover:ハードカバー版/ページ数 407 p.
  • 言語 ENG,ENG
  • 商品コード 9780804743853
  • DDC分類 658.4092


Explores corporate purpose and its effect upon strategy, executive leadership, employees, and ultimately, on competitive performance.

Full Description

This book explores corporate purpose-a company's expressed overriding reason for existing-and its effect upon strategy, executive leadership, employees, and, ultimately, on competitive performance. Sharply challenging the conventional wisdom that corporations should be dedicated to shareholder wealth creation, the author presents a compelling argument that the path to competitive advantage and outstanding long-term financial performance lies instead in a customer-focused corporate purpose. The book is in four parts. Part I shows how corporate purpose exerts a powerful effect on strategy, management, and the meaning employees derive from their work. A customer-focused purpose harmonizes these critical factors and enables leaders to push strategic thinking deeper into the organization and at the same time to grant employees a greater degree of autonomy. In contrast, a goal of maximizing shareholder wealth sows the seeds of conflict among the market-oriented purpose, product-focused strategies, and the individual values of employees. Part II critiques the logic of "value-based management" and the relationship of the firm to the equity markets. It explores the validity of extending traditional concepts of property rights to share ownership, concluding that the separation of stock ownership from the responsibility for, and managerial control over, corporate actions makes traditional property rights arguments inapplicable to the underlying assets of a corporation. Part III examines the functioning of corporate purpose in a global economy. When a firm operates globally, purpose needs to retain its motivational power across national boundaries, which a shareholder-focused purpose does not do. Part IV explores the implications of corporate purpose for leaders, arguing that infusing an organization with a worthy purpose is an essential responsibility of leadership. Purpose is the foundation for the shared values that define organizational character, raise moral aspirations, and enhance performance. Drawing upon a wide range of thought from the world of business as well as from historical studies, cultural anthropology, philosophy, theology, and psychology, Leading with Purpose is sure to be an essential text as businesses move into the twenty-first century.

Table of Contents

Preface                                            ix
Introduction: The New Realities of Corporate 1 (24)
PART I Influences on Meaning, Strategy,
Managing, and Performance
Purpose and Performance: Leveraging the 25 (32)
Essence of a Corporation
Corporations and Individuals: Creating 57 (36)
Meaning and Competitiveness
Strategy: Defining Corporate Mission, 93 (21)
Priorities, and Direction
Managing: Transforming Purpose into Action 114(31)
PART II Capital Markets, Property Rights, and
the Individual
Capital-Market Relationships: The Myths of 145(37)
Shareholder Wealth Maximization
Property Rights: The Shareholders' Rights and 182(44)
Individualism: America's Competitive Advantage 226(17)
PART III Competing Purposes in the Global
Purpose and Global Competitiveness: The 243(21)
America's Rivals: Changing the Rules of 264(63)
Conclusion The Lessons for Leadership
Infusing Purpose: A Moral and Strategic 327(34)
Responsibility of Leadership
Notes 361(18)
Bibliography 379(14)
Index 393