New Product Development : Successful Innovation in the Marketplace

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New Product Development : Successful Innovation in the Marketplace

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  • 製本 Hardcover:ハードカバー版/ページ数 219 p.
  • 言語 ENG,ENG
  • 商品コード 9780789015662
  • DDC分類 658.575

Full Description


Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you keep your company on the leading edge, no matter what type of industry you're in!This uniquely insightful volume will help you become a successful innovator by showing you how to plan and execute strategies for developing a continuous flow of new products and services to help you stay ahead of the competition. It demonstrates how innovation, far from being a staff function, is a dynamic line management task. It calls for the same aggressive thrust as marketing and sales, and every officer of the company, from the president on down, has a share in this responsibility.Medium size, small, and even large companies constantly face a mass of problems in achieving successful innovation. New Product Development will help you deal with issues including: inaccurate budgeting costs exceeding budgets faulty market and technical research findings flaws in design inadequately durable materials unforeseen consumer rejection caused by the lack of proper consumer trials leakage of plans to competition failure by outside suppliers missed opportunities for cooperation with outside specialists poorly coordinated development staff ineffective leadership and much more!Beginning with an "executive summary" that will guide you quickly to the chapters most relevant to your business, this well-organized book should be on the shelf of every company officer who wants to see his firm prosper, innovate, and create new products that sell-now and for years to come!

Table of Contents

Foreword                                           ix
Hugh D. Facey
Preface xi
Using This Book xv
Executive Summary xvii
PART I: FINDING NEW PRODUCTS 1 (28)
Innovation: A Relentless Thrust 3 (14)
Three Levels of Innovative Vision 6 (1)
Product and Service Superiority 7 (4)
The Bowers Group: A Subsidiary of Spear and 11 (6)
Jackson Plc.
Making Innovations Happen 17 (12)
An Example: Terrofin Inc. 18 (4)
Genevac Limited 22 (7)
PART II: MOVING ON---SUCCESSFUL DEVELOPMENTS 29 (42)
Success 31 (12)
Success Factors 31 (8)
British Gas Services Ltd. 39 (4)
Hitting the Ground Running 43 (12)
Thinking and Jumping 44 (2)
Quick Response 46 (2)
Siddall and Hilton Ltd. 48 (5)
Communications 53 (2)
Ideas, Ideas, Ideas 55 (8)
Ideas from Within the Business 57 (1)
Ideas from Outside the Business 58 (2)
Strategic Alliances 60 (1)
Environmentally Friendly Products 61 (2)
Product Development: Corporate Strategy 63 (8)
The Corporate Strategy: Targets 65 (1)
International Alliances 66 (1)
A Pharmaceutical Company: Lifelong 67 (4)
PART III: CENTERS OF EXCELLENCE 71 (92)
Centers of Excellence 75 (16)
A Center of Excellence in a Service 75 (4)
Company: Insight Monitoring
Imperial Carpets: An Example of the 79 (3)
Organization and Management of a Small,
Growing Firm
Other Examples 82 (2)
Issues of Excellence 84 (3)
Developing Tools for the Twenty-First 87 (3)
Century
Centers of Excellence: A Checklist 90 (1)
Staffing: The Innovative Atmosphere 91 (16)
Preparing the Company 91 (1)
Recruitment 92 (2)
Appointment 94 (1)
Training 95 (1)
Ideas People 96 (1)
Staffing 97 (2)
Conclusion 99 (1)
G. R. Wright and Sons 100 (7)
In-House or Contracting Out? 107 (12)
The Company B Strategy 110 (1)
A Company Led by Innovation 111 (8)
Design 119 (12)
New Products: Technology-Design-Led 120 (2)
The Design Department 122 (1)
Customer-Led Innovation 123 (2)
Almec Design Services Ltd. 125 (6)
Technical Research 131 (14)
The Research and Development Department 132 (1)
The Product Development Committee 133 (1)
Stimulation and Constraint 134 (6)
Key Issues 140 (1)
GQ Parachute Limited 140 (5)
High Tech 145 (10)
The High-Tech Message 148 (1)
Government Intervention 149 (1)
The St. James's Place Group 150 (5)
New Products by Branding: Basic Industries 155 (8)
Trees and Forest Management 156 (1)
Basic Industries 156 (1)
Cross-Industry Associations 157 (1)
Codemasters 158 (5)
PART IV: WHERE DO WE GO FROM HERE? 163 (46)
Services 165 (12)
Accountancy and Law 166 (1)
Advertising and Publicity 167 (1)
The Hospitality and Tourism Industries 167 (1)
Changing Terms of Business 168 (1)
Services Always Important 169 (1)
Sheffield Chamber of Commerce and Industry 170 (7)
Market Research 177 (8)
Companies and Governments: The Hostility and 185 (6)
the Emerging Consensus (``Poor Mr. Gates'')
Failures 191 (4)
Risk 193 (2)
Investing in New Product Development 195 (8)
In an Age of Obsolescence 195 (2)
The Investment Decisions 197 (2)
Strategic Alliances 199 (4)
The Product Launch: Looking Ahead, Some 203 (6)
Ethical Issues
The Product Launch 204 (2)
Ethical Issues 206 (3)
References 209 (2)
Index of Names 211 (4)
Index of Topics 215