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Examine China's impact on the world tourism market!
Tourism in China is a comprehensive study of tourism and the travel industry in China--past, present, and future. Since joining many of its Asia-Pacific neighbors in identifying tourism as a vehicle for socioeconomic growth and poverty alleviation, China has become the leader in the Asian travel industry, surpassing all forecasts with high and constant growth in international and domestic tourism activity. In fact, the World Trade Organization predicts that by 2020, China will become the world's leading tourism destination, receiving 145 million visitors. This timely book examines the diverse opportunities and challenges the country's tourism industry faces in meeting those projections.
A unique, interdisciplinary guide that appeals to practitioners and academics, Tourism in China has been called "probably the most in-depth analysis of China's tourism industry" by the World Trade Organization's Dr. Harsh Varma. The book presents a collection of articles--scholarly in nature, comprehensive in scope--that serves as a significant (and much-needed) reference on Chinese tourism, though not including minority or border tourism, or the Hong Kong or Taiwan markets. The industry's historical development, its impact on the Chinese economy and ecology, and its current and future markets are examined extensively.
Tourism in China also examines:
the impressions of Western travelers in China during the 19th century
the tourism boom and its development since 1978
the development of ecotourism in China's nature reserves
the effect of the tourism boom on the hotel industry
the development of theme parks in China.
With two-thirds of China's provincial governments committed to making tourism one of their pillar industries, it is essential that tourism professionals, academics, and students around the world have a thorough understanding of this leader in current and future world travel. Tourism in China provides a detailed look at how the country's tourism industry was built and how it will continue to expand. Helpful tables and figures, as well as a glossary of relevant terms, make the information easy to access and understand.
Contents
About the Editors
Contributors
Foreword
Section I. Introduction and Historical Development
Chapter 1. Introduction: China's Tourism Boom
China's Tourism Environment
International Tourism Environment
The Chapters
Chapter 2. China's Tourism Development Since 1978: Policies, Experiences, and Lessons Learned
Tourist Movement
Tourism Infrastructure
The Context of China's Tourism Policies
Experiences and Lessons
Conclusion
Chapter 3. China in the Eyes of Western Travelers, 1860-1900
Background
Routes and Modes of Travel
Travelers and Travel Narratives
Implications
Chapter 4. Chinese Vernacular Heritage As a Tourist Attraction: The Case of Beijing
Introduction
Vernacular Architecture As a Sign of Identity
Quadrangles and the Cultural Identity of Beijing
Urban Modernization versus Vernacular Quadrangles
Turning the Quadrangle into a Tourist Attraction
Conclusion
Section II. Research and Impacts
Chapter 5. Tourism Research in China
Tourism Research Institutions
Outline of Tourism Research Development
Dissemination of Research Findings
Trends and Problems
Recommendations
Conclusion
Chapter 6. Economic Impact of Tourism in China
Tourism's Export Contributions to the Chinese Economy
The Economic Contributions of Chinese Domestic Tourism
Tourism, Jobs, and GDP
Tourism and Chinese Regional Development
Tourism and Poverty Alleviation
Look to the Future: Challenges and Policy Options
Chapter 7. Ecotourism in China's Nature Reserves
Nature Reserves and Ecotourism: Context and Policy Issues
The Role of Ecotourism in Reserve Finance
The Role of Ecotourism and Local Development
Infrastructure and Environmental Management
Staffing Issues
The Visitor Experience and Interpretation
The Example of Jiuzhaigou Biosphere Reserve, Sichuan Province
Section III. Industry and Development
Chapter 8. Critical Issues in China's Hotel Industry
China's Hotel Industry
Consolidation and Brand Development
Development Strategy by Global Hotel Companies
Analysis of Hotel Financial Performance
Conclusion
Chapter 9. Travel Agencies in China at the Turn of the Millennium
Overview of the Development of China's Travel Agencies
China's Travel Agencies Today
Major Problems Faced by China's Travel Agencies Today
Conclusion and Recommendations
Chapter 10. China's Tourist Transportation: Air, Land, and Water
Air Transportation
International Tourist Land and Water Transportation
Domestic Tourist Surface Transportation
Transportation Issues in China's Future
Chapter 11. An Assessment of Theme Park Development in China
Theme Park Development
Elements of Success
Reasons for Failure
Prospects Facing the Theme Park Industry in the Twenty-First Century
Section IV: Tourism Markets
Chapter 12. Tourism Marketing in the People's Republic of China
Current Market Situation
Tourism Marketing at the National Level
Tourism Marketing and Promotion
Issues Affecting the Development of China's Tourist Markets
Summary
Chapter 13. Short- and Long-Haul International Tourists to China
Foreign Visitors in China
Growth of Long-Haul Foreign Visitors
Characteristics of Long-Haul Visitors
Spatial Concentration and Changes
Conclusion
Chapter 14. Leisure in China
Characteristics of Leisure in China
Leisure Products in China
Conclusion: Toward the Emergence of a Leisure Industry
Chapter 15. Mainland Chinese Outbound Travel to Hong Kong and Its Implications
China's Outbound Travel
Destination Hong Kong
Mainland Tourists
Policy Implications for Hong Kong
Conclusion
Section V: Conclusion
Chapter 16. World Trade and China's Tourism: Oppor
