The E-Consultant : Guiding Clients to Net Success

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The E-Consultant : Guiding Clients to Net Success

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 304 p.
  • 言語 ENG
  • 商品コード 9780787956295
  • DDC分類 650.02854678

基本説明

Details the differences between the technology-focused role of traditional IT consulting and the strategy-focused role of Internet consulting.

Full Description


The eConsultant--written by bestselling author of the foundation text in IT consulting, The IT Consultant--is a hands-on guide for enhancing your consulting skills and helping your clients create successful strategies for the Network Economy. Freedman works with consulting companies and clients around the world, helping them prepare their businesses to win on the Web, and The eConsultant brings you the best of this extensive real-world experience. You'll learn lessons from the champions on the Internet, and discover how to help clients avoid the errors of the Internet "gold-rush." You'll read in-depth interviews with thought leaders of the Network Economy, including leading venture capitalists, eConsultants, and IT analysts. The eConsultant provides a complete course in the theory and practice of guiding clients to success in the next phase of the Internet revolution."Internet consulting is a broad and complex topic, and Freedman has done a great job of covering the range of strategic issues consultants must deal with. Rick has written another valuable book that belongs on every IT consultant's bookshelf."--Larry Tanning, president, and CEO, Tanning Technology Corporation

Table of Contents

Preface                                            xi
Acknowledgments xvii
The New IT Consulting Model 1 (16)
The Internet Changes Everything! 1 (2)
The Net Changes Business 3 (4)
The Net Changes Consulting 7 (5)
Some Things Never Change: The Constants of 12 (3)
IT Consulting
A Conversation with Skip McDonald 15 (2)
A Methodology for Internet Consulting 17 (20)
Similar Models in Place 17 (3)
Articulate a Strategic Vision 20 (1)
Plan the Engagement 21 (3)
Architect the Strategy 24 (3)
Deliver the Strategy 27 (1)
Improve the Strategy 28 (1)
An Interview with Jim Highsmith 29 (8)
Basics of Business Strategy 37 (22)
Strategic Thinking 37 (1)
Success by Strategy 38 (5)
Problems with Strategic Planning 43 (2)
Strategic Fundamentals 45 (11)
Competitive Advantage 56 (3)
Strategies for the New Economy 59 (42)
Industry Transformation 59 (2)
The End of Location 61 (1)
Information Migration 62 (3)
Toward the Perfect Marketplace 65 (3)
Beyond the Basics 68 (2)
Internet Business Models 70 (31)
Building the Architecture 101 (34)
The Danger of Downtime 101 (3)
An Interview with Chuck Krutsinger 104 (2)
eBusiness Technical Design Process 106 (6)
Develop an Architecture Strategy 112 (2)
Forecast Customer Behavior 114 (2)
Develop Service Expectations 116 (3)
Design Infrastructure Details 119 (2)
Design Application Details 121 (2)
Design Operational Processes 123 (3)
Integrate, Prototype, and Test Architecture 126 (1)
Deploy, Operate, and Maintain Architecture 127 (3)
An Interview with Larry Tanning 130 (5)
Web Marketing 135 (32)
Experience Marketing 135 (3)
Advertising Is Dead! 138 (2)
eBranding 140 (8)
Who Is the Internet Customer? 148 (2)
New Economy Marketing Models 150 (15)
The Message for Internet Consultants 165 (2)
The Virtual Meets the Physical 167 (16)
Reconstructing the Chain 167 (1)
Delivering on the Click 168 (8)
Servicing the Surfer 176 (7)
Change Hurts! 183 (16)
Why Make a Change? 183 (2)
Change Management 185 (7)
An Interview with Tuck Rickards 192 (7)
The eConsultant's Report Card 199 (10)
What They're Saying 199 (3)
Why Measure eConsulting Results? 202 (1)
Creating Measurable eConsulting Engagements 203 (3)
Communicating the Outcome 206 (3)
Surfing the Wave: Keeping Ahead of the Changes 209 (8)
Age of Rapid Change 209 (1)
Developing Your Strategic Skills 210 (3)
An Approach to Constant Development 213 (4)
Tales from the Fall 217 (10)
A Year of Change 217 (1)
Toys Online---No Game 218 (2)
B2B---2B or Not 2B? 220 (2)
Falling Up 222 (2)
Lessons from the Fall 224 (3)
Where the Internet Is Going 227 (12)
Life-Changing Events 227 (3)
An Interview with Seth Neiman 230 (9)
Bibliography 239 (2)
About the Author 241 (2)
Index 243