メディアと社会:産業・イメージ・オーディエンス(第3版)<br>Media, Society : Industries, Images, and Audiences (3TH)

メディアと社会:産業・イメージ・オーディエンス(第3版)
Media, Society : Industries, Images, and Audiences (3TH)

  • ただいまウェブストアではご注文を受け付けておりません。 ⇒古書を探す
  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 409 p.
  • 言語 ENG
  • 商品コード 9780761987734
  • DDC分類 302.23

基本説明

Covers three important traditions in media analysis: the political economy of the media; an analysis of media content; and how the media affect audiences.

Full Description


This welcome Third Edition provides students with an overview of the entire media process - from production to content to audiences - with an emphasis on how social forces influence the media and how media potentially affect society. A key emphasis throughout the work is how various elements in the media process interact with each other. This updated edition provides students with conceptual tools for understanding the role of media in contemporary society - where mass media images come from, how and why they matter, and the kinds of questions and dilemmas that mass media raise about social life.The book:- covers three important traditions in media analysis: the political economy of the media - i.e. who "owns" the media and how do these economic factors affect content, distribution, and media impact; an analysis of media content as a reflector of society's values, culture; and thirdly how the media affect audiences and, conversely, how audiences' interaction with media produce changes in the opposite direction.- provides a sociological approach to mass media by focusing on the big picture and emphasizing relationships between the various components of the media process. - includes revised Internet resources, the latest data on the media industry, and updated discussions of media policy, online media, and independent media.The book will be an essential resource for students of media studies, mass communication and the sociology of popular culture.

Table of Contents

        List of Exhibits                           xv
Preface xvii
PART ONE Media/Society 1 (30)
Media and the Social World 3 (28)
The Importance of Media 4 (2)
The Rise of Mass Media 6 (7)
The Print Medium 9 (2)
Sound Recording and the Film Medium 11 (1)
Broadcast Media 11 (1)
``New'' Media 12 (1)
Media and Society 13 (3)
Mass Media in Socialization 13 (2)
Mass Media in Social Relations 15 (1)
A Sociology of Media 16 (9)
The Importance of Social Relations 18 (2)
Structural Constraint and Human Agency 20 (2)
Structure and Agency in the Media 22 (3)
A Model of Media and the Social World 25 (5)
Applying the Model: The Civil Rights 27 (3)
Movement
Conclusion 30 (1)
PART TWO Production: The Media Industry and the 31 (126)
Social World
The Economics of the Media Industry 33 (44)
Changing Patterns of Ownership 34 (10)
Concentration of Ownership 34 (6)
Conglomeration and Integration 40 (4)
Consequences of Conglomeration and 44 (3)
Integration
Integration and Self Promotion 44 (2)
The Impact of Conglomeration 46 (1)
The Effects of Concentration 47 (11)
Media Control and Political Power 47 (4)
Media Ownership and Content Diversity 51 (7)
Mass Media for Profit 58 (5)
Prime-Time Profits 58 (4)
Profit and the News Media 62 (1)
The Impact of Advertising 63 (13)
Advertising and the Press in the 66 (4)
Nineteenth Century
Advertising and the Contemporary News 70 (3)
Media
Advertising, MTV, and ``New'' Media 73 (3)
Conclusion 76 (1)
Political Influence on Media 77 (44)
The Case of ``Pirate Radio'' 78 (2)
Common Features of Media Regulation Debates 80 (3)
The ``First Freedom'' 83 (2)
The ``Public Interest'' and the Regulation 85 (2)
Debate
Regulation in International Perspective 87 (2)
Regulating Ownership and Control 89 (9)
Regulating Ownership of Media Outlets 89 (3)
Regulating Ownership of Programming: The 92 (3)
Case of ``Fin-Syn'' Rules
Regulating Ownership and Control of 95 (3)
Technology
Regulating Media Content and Distribution 98 (18)
Regulating the Media Left and Right: 98 (1)
Diversity Versus Property Rights
Regulating for Diversity: The Fairness 99 (2)
Doctrine
Regulating for Morality 101 (11)
Regulating for Accuracy: Advertising 112 (1)
Regulating in the ``National Interest'': 113 (3)
Media and the Military
Informal Political, Social, and Economic 116 (3)
Pressure
Conclusion 119 (2)
Media Organizations and Professionals 121 (36)
The Limits of Economic and Political 122 (2)
Constraints
Working Within Economic Constraints 122 (1)
Responding to Political Constraints 123 (1)
The Organization of Media Work 124 (11)
News Routines 126 (3)
Selecting Front-Page Stories 129 (2)
Objectivity 131 (4)
Occupational Roles and Professional 135 (14)
Socialization
Photography 137 (6)
Editorial Decision Making 143 (6)
Norms on the Internet 149 (4)
Hits, Stars, and Decision Making 153 (3)
Conclusion 156 (1)
PART THREE Content: Media Representations of 157 (72)
the Social World
Media and Ideology 159 (36)
What Is Ideology? 159 (5)
``Dominant Ideology'' Versus Cultural 161 (2)
Contradictions
Ideology as Normalization 163 (1)
Theoretical Roots of Ideological Analysis 164 (5)
Early Marxist Origins 164 (1)
Hegemony 165 (4)
News Media and the Limits of Debate 169 (3)
Elites and Insiders 169 (2)
Economic News as Ideological Construct 171 (1)
Movies, the Military, and Masculinity 172 (4)
Action-Adventure Films 174 (1)
Vietnam Films 175 (1)
Television, Popularity, and Ideology 176 (5)
Television and Reality 178 (1)
Television and the Changing American 179 (2)
Family
Rap Music as Ideological Critique? 181 (3)
Advertising and Consumer Culture 184 (5)
Selling Consumerism in the Early 186 (2)
Twentieth Century
Women's Magazines as Advertisements 188 (1)
Advertising and the Globalization of Culture 189 (3)
Conclusion 192 (3)
Social Inequality and Media Representation 195 (34)
Comparing Media Content and the ``Real'' 196 (2)
World
The Significance of Content 198 (2)
Race and Media Content: Inclusion, Roles, 200 (12)
and Control
Racial Diversity in Media Content 202 (2)
Race and Media Roles 204 (6)
Controlling Media Images of Race 210 (2)
Gender and Media Content 212 (4)
Women: Presence and Control in the Media 212 (1)
Changing Media Roles for Women and Men 213 (3)
Class and the Media 216 (8)
``Some People Are More Valuable Than 216 (1)
Others''
Class and Media Content 217 (7)
Sexual Orientation: Out of the Closet and 224 (3)
Into the Media?
Conclusion 227 (2)
PART FOUR Audiences: Meaning and Influence 229 (106)
Media Influence and the Political World 231 (34)
Media and Political Elites 232 (8)
A Politics of Image 233 (4)
The Decline of Political Parties and 237 (1)
Mediating Institutions
Politics as Spectator Sport 238 (2)
Media and Individual Citizens 240 (7)
Media Effects: From Influence to 240 (4)
Interaction
The Gap Between Theory and Popular 244 (2)
Perception
Lessons From the Research 246 (1)
Media and Social Movements 247 (2)
``New Media'' and the News 249 (4)
Politics and Entertainment Media 253 (6)
Television and Film 253 (3)
Music 256 (3)
Global Media, Global Politics 259 (6)
The Cultural Imperialism Thesis 260 (2)
The Politics of Media in Other Nations 262 (3)
Conclusion 265 (1)
Active Audiences and the Construction of 265 (34)
Meaning
The Active Audience 266 (3)
Interpretation 267 (1)
The Social Context of Interpretation 268 (1)
Collective Action 268 (1)
Meanings: Agency and Structure 269 (5)
Agency and Polysemy 269 (4)
Structure and Interpretive Constraint 273 (1)
Decoding Media and Social Position 274 (10)
Class and Nationwide 274 (4)
Gender, Class, and Television 278 (1)
Race, News, and Meaning Making 279 (2)
International Readings of American 281 (3)
Television
The Social Context of Media Use 284 (5)
Romance Novels and the Act of Reading 284 (3)
Watching Television With the Family 287 (2)
Active Audiences and Interpretive 289 (4)
``Resistance''
Interpretive Resistance and Feminist 290 (2)
Politics
Resistance and Identity 292 (1)
The Pleasures of Media 293 (5)
Pleasure and Fantasy 294 (1)
Celebrity Games 295 (2)
Pleasure and Resistance 297 (1)
Conclusion 298 (1)
Media Technology and Social Change 299 (36)
The Nature and Consequence of Media 300 (7)
Technology
Differing Technological Capabilities 300 (2)
Mediating Communication 302 (2)
Rethinking Time and Space 304 (1)
Technological Determinism 305 (2)
Technology and the Media Environment 307 (7)
McLuhan's Message 307 (1)
Images and Public Life 308 (3)
Electronic Media and Social Identity 311 (1)
Medium Theory in a Computer Age 312 (2)
The Social Construction of Media 314 (7)
Technologies
The Early Years of Radio 315 (4)
Introducing Television Into the Home 319 (2)
The Internet and the Future of Interactive 321 (11)
Media
Struggling to Tame the Wild Frontier: 326 (4)
Corporate Efforts to Control of Internet
Beyond Technological Determinism 330 (2)
Conclusion 332 (3)
PART FIVE Globalization and the Future 335 (38)
Media in a Changing Global Culture 337 (36)
What Is Globalization? 338 (5)
Crossing Limits of Time and Space 338 (2)
Crossing Cultural Boundaries 340 (2)
The Promise and Reality of Media 342 (1)
Globalization
The Global Media Industry 343 (12)
Global Products, Centralized Ownership 344 (4)
The Case of Bertelsmann 348 (7)
Global Media Content 355 (11)
The Debate Over ``Cultural Imperialism'' 355 (1)
The Fight to Preserve Local Cultures 356 (3)
The Imperialism Thesis: Some Complications 359 (4)
The Politics of Information Flow 363 (3)
Global Media Consumption: Limits of the 366 (3)
``Global Village''
Afterword: The Ubiquity of Change and the 369 (4)
Future of Mass Media
Appendix: Selected Media-Related Internet 373 (6)
Resources
General Directories 373 (1)
Media Education 374 (1)
Media Research, Policy, and Publications 375 (1)
Media Advocacy 376 (1)
Independent Media 376 (3)
References 379 (18)
Index 397