International and Development Communication : A 21St-Century Perspective

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International and Development Communication : A 21St-Century Perspective

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 288 p.
  • 言語 ENG
  • 商品コード 9780761929017
  • DDC分類 302.2

基本説明

Incorporates the chapters relating to the structure and growth of international and development communication.

Full Description


This book has the chapters from the Handbook of International and Intercultural Communication, Second Edition relating to the structure and growth of international and development communication. With expanded introductions by Bella Mody to both fields it is an invaluable resource for students and lecturers of communications studies.

Table of Contents

Foreword: Global and Local Influences on the       vii
Shape of Media Institutions
PART I: INTERNATIONAL COMMUNICATION
Introduction to International 1 (4)
Communication
Bella Mody
Theory and Research in International 5 (14)
Communication: An Historical and
Institutional Account
Stephen D. McDowell
Media Corporations in the Age of 19 (16)
Globalization
Edward Comor
Global Communication Orders 35 (18)
Oliver Boyd-Barrett
Mediated War, Peace, and Global Civil 53 (16)
Society
Thomas L. Jacobson
Won Yong Jang
Transnational Advertising 69 (22)
K. Viswanath
Liren Benjamin Zeng
Differing Traditions of Research on 91 (18)
International Media Influence
Bella Mody
Anselm Lee
From the Modern to the Postmodern: The 109(20)
Future of Global Communications Theory and
Research in a Pandemonic Age
Sandra Braman
PART II: DEVELOPMENT COMMUNICATION
Introduction to Development Communication 125(4)
Bella Mody
Theories of Development Communication 129(18)
Srinivas R. Melkote
State, Development, and Communication 147(20)
Silvio Waisbord
Development Communication Campaigns 167(22)
Leslie B. Snyder
Communication Technology and Development: 189(20)
Instrumental, Institutional, Participatory,
and Strategic Approaches
J. P. Singh
Participatory Approaches to Communication 209(18)
for Development
Robert Huesca
Development Communication as Marketing, 227(18)
Collective Resistance, and Spiritual
Awakening: A Feminist Critique
H. Leslie Steeves
International Development Communication: 245(16)
Proposing a Research Agenda for a New Era
Karin Gwinn Wilkins
PART III: A RETROSPECTIVE PROSPECTIVE
Looking Back, Looking Forward 261(14)
Everett M. Rogers
William B. Hart
Author Index 275(12)
Subject Index 287(12)
About the Editor 299(2)
About the Contributors 301