The Bible : The Greatest Marketing Tool Ever Written

Beck, Bernard/ Dershowitz, Alan M. (FRW)

Hamilton Books（2010/09発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 136 p.
• 言語 ENG
• 商品コード 9780761852568
• DDC分類 220

Full Description

The Biblequestion: "Why was the Bible written?" Beck concludes that the Bible's authors wanted to enable the nascent Hebrew tribes to coalesce into a nation, and compares their efforts to the recommendations of top modern-day marketing authorities, illustrating the prescient marketing effort in the Bible. Beck demonstrates ways that the authors of the Bible chose the most efficient and effective channels for transmitting their still-relevant message. This historical study and education tool, whose clear explanation of marketing techniques can be applied to the most challenging twenty-first century marketing opportunities, presents points of conversation to individuals of all faiths.

Contents

Chapter 1 Foreword Part 2 Book OneRuling Class Chapter 3 Chapter 1: Marketing is a Science Chapter 4 Chapter 2: Early Society Chapter 5 Chapter 3: Needs, Wants, and Demands Chapter 6 Chapter 4: The First Drama Chapter 7 Chapter 5: Early Adopters Chapter 8 Chapter 6: The Narrative Begins Chapter 9 Chapter 7: Making Choices Chapter 10 Chapter 8: Immorality and Redemption Chapter 11 Chapter 9: The Purchase Decision Part 12 Book Two: Joseph Chapter 13 Chapter 1: Why Market Religion? Chapter 14 Chapter 2: Effective Communication Chapter 15 Chapter 3: Community Management Chapter 16 Chapter 4: Equitable Distribution Part 17 Book Three: Nationhood for the Millennia Chapter 18 Chapter 1: Beliefs, Expectations, and Values Chapter 19 Chapter 2: Corporate Culture Chapter 20 Chapter 3: Developing Credibility Chapter 21 Chapter 4: The Advertising Message Chapter 22 Chapter 5: The Advertising Message Chapter 23 Chapter 6: Magic and Rebellion Chapter 24 Chapter 7: The Plagues Chapter 25 Chapter 8: Emotional Appeals Chapter 26 Chapter 9: In Flaming Anger Chapter 27 Chapter 10: Gaining Commitment Chapter 28 Chapter 11: Contiguity Chapter 29 Chapter 12: The First Anthem and a Nation Born Chapter 30 Chapter 13: Management CHange Chapter 31 Chapter 14: The Sabbath Chapter 32 Chapter 15: The New Mythology Chapter 33 Chapter 16: Planning and Management Changes Chapter 34 Chapter 17: Nation Building Chapter 35 Chapter 18: Closing the Sale Chapter 36 A Final Observation Chapter 37 The new mythology of the Diaspora Chapter 38 Comment on the use of the word "Mythology"