Hollywood's Overseas Campaign : The North Atlantic Movie Trade, 1920-1950 (Cambridge Studies in the History of Mass Communication)

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Hollywood's Overseas Campaign : The North Atlantic Movie Trade, 1920-1950 (Cambridge Studies in the History of Mass Communication)

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  • 製本 Hardcover:ハードカバー版／ページ数 496 p.
  • 言語 ENG
  • 商品コード 9780521415668
  • DDC分類 791.430973

Full Description

A history of how the American film industry succeeded in dominating the film markets of Canada and Great Britain in the period 1920-1950, this book shows how well-organised and effective the American industry was overseas. It addresses Hollywood operations in Canada and various unsuccessful official attempts to curb them, and in Great Britain where legislation was enacted to control them, achieving some but by no means complete success. The study deals with the complexity of the situation in the United States, where the film industry coped with internal divisions, hostile pressure groups, and ambivalent administrations and shows that the secret of success is in the mastery of organization and supply.

Contents

List of tables and figures; Preface; General introduction; Part I. A Small Market - Canada: 1. The White Report and the trial of Famous Players, 1932; 2. Before the White Report, 1920-1930; 3. After the White Report, 1932-1950; Part II. America's Biggest Foreign Market: The United Kingdom: 4. The road to a British quota system, 1920-1927; 5. Trade policy, politics and the 1938 act, 1928-1938; 6. War and currency crisis, 1939-1945; 7. Trial of strength: Hollywood's boycott of the British market, 1947-1948; 8. Postwar measures: the boycott and its aftermath, 1945-1950; Part III. The US Motion Picture Industry and its Overseas System: 9. The MPPDA and the beginnings of organization, 1920-1922; 10. Machinery without policy, 1923-1932; 11. The system in operation, 1933-1941; 12. Protecting the system in wartime, 1942-1945; 13. Adapting the system to peace, 1945-1950; Epilogue; References; Filmography; Index of names; Index of subjects.