Doing Psychology Experiments (7TH)

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Doing Psychology Experiments (7TH)

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 363 p.
  • 言語 ENG,ENG
  • 商品コード 9780495115779
  • DDC分類 150.724

Full Description

Learn how to design, execute, interpret, and report on simple psychology experiments! David W. Martin blends humor, clear instruction, and solid scholarship to make this concise text a perfect introduction to research methods in psychology. DOING PSYCHOLOGY EXPERIMENTS guides you through the experimentation process in a step-by-step manner. Martin emphasizes the decision-making aspects of research, as well as the logic behind research procedures. He also devotes two separate chapters to many of the ethical questions that confront new experimenters - giving you a complete introduction to the psychology laboratory.

Table of Contents

PREFACE                                            xi
ONE How to Make Orderly Observations 1
Psychology as a Science 3
Quantitative Designs 5
Qualitative Designs 14
Quantitative versus Qualitative Designs 19
Using Methods in Combination 20
Summary 24
TWO How to Do Experiments 25
Variables 25
Threats to Internal Validity 32
Summary of the Experimental Method 38
Summary 41
THREE How to Get an Experimental Idea 42
Fearing Experimental Ideas 43
Observation 46
Vicarious Observation 51
Expanding on Your Own Research 53
Using Theory to Get Ideas 53
Importance of Psychological Research 65
Summary 66
FOUR How to Be Fair with Participants 68
Treating Human Participants Fairly 69
Treating Animals Fairly 87
Summary 93
FIVE How to Be Fair with Science 95
Dirty Tricks 96
Questionable Tricks 104
Neat Tricks 108
Summary 110
SIX How to Find Out What Has Been Done 111
Why Search the Literature? 111
The Timeliness of Sources 113
Formal Sources 115
Informal Sources 127
Summary 129
SEVEN How to Decide Which Variables to 131
Manipulate and Measure
Choosing an Independent Variable 131
Choosing a Dependent Variable 136
Summary 147
EIGHT How to Decide on a Between-Subjects 148
versus Within-Subject Design
Between-Subjects Experiments 150
Within-Subject Experiments 151
Matching 167
Summary 170
NINE How to Plan Single-Variable, 171
Multiple-Variable, and Converging-Series
Single-Variable Experiments 171
Factorial Designs 179
Converging-Series Designs 185
Summary 191
TEN How to Design Research That Is Not 193
Quasi-Experiments (and Nonexperimental 193
Single-Subject and Small-N Baseline Designs 204
Survey Research 212
Summary 224
ELEVEN How to Tell When You Are Ready to Begin 227
The Have-a-Nice-Day Society 228
Questions before You Begin 229
Summary 239
TWELVE How to Interpret Experimental Results 240
Plotting Frequency Distributions 241
Statistics for Describing Distributions 244
Plotting Relationships between Variables 247
Describing the Strength of a Relationship 251
Interpreting Results from Factorial 253
Inferential Statistics 257
Meta-Analysis 263
Using Computers to Help Interpret Results 264
Summary 265
THIRTEEN How to Report Experimental Results 268
How APA Style Differs from Other Writing 270
Parts of a Report 273
Reducing Language Bias 282
Writing Style 283
Top-Ten List 285
A Sample Report 286
Presentations at Conferences 300
Summary 306
APPENDIX A How to Do Basic Statistics 309
APPENDIX B Statistical Tables 325
APPENDIX C Table of Random Numbers 337