Perspectives on Marketing Management : 1993 (Perspectives on Marketing Management) 〈3〉

Perspectives on Marketing Management : 1993 (Perspectives on Marketing Management) 〈3〉

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  • 製本 Hardcover:ハードカバー版/ページ数 300 p.
  • 言語 ENG
  • 商品コード 9780471938279
  • DDC分類 380

基本説明

Discusses the theme of the Single European Market and a broad spectrum of other topical issues.

Contents

Managing cross-border mergers and acquisitions in Europe, J. Hamill; the general trading company in EC, development, perceived roles, and strategic orientation - an exploratory research, George I. Balabanis; co-operative strategies and buying alliances in European retailing - the role of the European retail alliance, T.M. Robinson and C.M. Clarke-Hill; logistics strategy - dimensions and determinants - an empirical study of the logistics strategies of Finnish industrial enterprises for integrated European markets, Jari Juga; the European Community and environmentalism - the impact of EC environmental policies upon the marketing function, Andrea Prothero and Pierre Mcdonagh; determinants of export marketing research usage - testing some hypotheses on UK exporters, B.B. Schlegelmilch and A. Diamantopoulos; the marketing management discourse - what's new since the 1960s, G. Marion; using strategic typologies in resarch - methodological problems and approaches, Richard Speed; strategic archetypes in nascent technology sectors, Dale Litter and Fiona Leverick; dimensions of success in new product development, Susan Hart and Angie Craig; the concept of key success factors - theory and method, Klaus G. Gunert and Charlotte Ellegaard; the effect of customization and customer contract on the factors determining success and failure of new industrial services, Ulrike de Brentani; the reference price concept in consumer behaviour, Monique Zollinger; the impact of product quality improvements on market share and net profits in industrial markets, Jos Lemmink and Hans Kasper; using time in strategic marketing, Paul M. Lane and Carol Felker Kaufman; strategic marketing and the environmental task - essential roles and responsibilities, Susan K. Foreman and Helen R. Woodruffe; towards flexible anticipation - the challenge of project marketing, Bernard Cora et al; the influence triangle - a new methodology for identifying the influence process in family buying decisions, B. Dubois.