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Full Description
In an increasingly competitive environment, it is essential for companies to develop strategies and follow tactics that give them a competitive advantage in their own market. Using a general model which can be applied to both large and small companies, this volume explains how market superiority can be gained and success achieved. Many of the principles examined here have been adopted from the author's previous book, "The Basic Principles of Marketing Warfare".
Contents
Goal analysis; environmental analysis; customer analysis; analysis of ourselves; competitor analysis; comparison of strengths; main competitors' strengths; our options; comparison of our options and the enemy's; choice of strategy; group tasks for the competitive edge.
