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Full Description
A unique volume which sets out to document the dramatic change in the retail sector in the 1980's by bringing together a collection of specially commissioned papers concerned with retailing. By looking at the major issues in retailing such as how retailers are coping with economic and social change, how strategy is determined and implemented, and the impact of public policy, this book aims to show through a variety of themes what lies behind the successes and failures of retailing.
Contents
THE CHANGING RETAIL ENVIRONMENT: Introduction; The Retail Environment in the UK; A Commentary on the USA Retail Environment; Manufacturer-Retailer Relations - The Shifting Balance of Power; Knowing the Competition - The Mental Models of Retailing Strategists; STRATEGIES AND STRATEGIC POSITIONING IN RETAILING: Introduction; Retailer Strategies in the UK; Retail Positioning Strategies in the United States; American Retailing and the Changing Competitive Environment; Monitoring Retailing Strategy by Measuring Customer Perception; Rationalisation and the Problems of Re-Positioning - UK Co-operatives Caught in the Middle; MANAGING RETAIL STRATEGY: Introduction; Strategic Planning in Grocery and DIY Retailing; Managing Strategic Change - A Chief Executive's Perspective; From Riches to Rags - The John Collier Story. An Interpretative Study of Strategic Change; THE SOCIAL IMPACT OF RETAILING STRATEGY: Introduction; Employment in Retailing - Trends and Issues; Retail Development Strategies and British Shopping Hierarchy; Small Retailers in Inner Urban Areas.
