Raising Eyebrows : A Failed Entrepreneur Finally Gets It Right

Raising Eyebrows : A Failed Entrepreneur Finally Gets It Right

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  • 製本 Hardcover:ハードカバー版/ページ数 337 p.
  • 言語 ENG
  • 商品コード 9780470874370
  • DDC分類 B

Table of Contents

Introduction                                       ix
PART I Everyone Starts Somewhere
Chapter One Fortune 3 (10)
Chapter Two Know What You Want and How to 13 (7)
Get It
Chapter Three The Truth 20 (9)
Chapter Four Believing 29 (6)
Chapter Five Change 35 (11)
Chapter Six Publicity 46 (9)
Chapter Seven Be Organized 55 (9)
Chapter Eight Going International 64 (13)
Chapter Nine Don't Spend Money (Unless You 77 (4)
Have To)
Chapter Ten Making It 81 (4)
Chapter Eleven Problems Are Opportunities 85 (11)
Chapter Twelve Boxed In 96 (13)
PART II The Do's and the Don'ts
Chapter Thirteen Be Careful 109(14)
Chapter Fourteen Some Things Can't Be Saved 123(12)
Chapter Fifteen The Noise Stops Here 135(4)
Chapter Sixteen Luck 139(7)
Chapter Seventeen Partners 146(8)
Chapter Eighteen Make Sure It Works 154(19)
PART III Building the Business
Chapter Nineteen Don't Despair 173(6)
Chapter Twenty Great Ideas 179(8)
Chapter Twenty-One Focus 187(13)
Chapter Twenty-Two Don't Create Overhead 200(10)
(Have I Said This Before?)
Chapter Twenty-Three A Rising Tide Lifts 210(10)
All Yachts
Chapter Twenty-Four A Hollywood Detour 220(10)
Chapter Twenty-Five Finally, a Marriage 230(4)
Chapter Twenty-Six Rededication 234(7)
Chapter Twenty-Seven The Fearlessness of 241(8)
Expansion
Chapter Twenty-Eight Oprah and the Goliaths 249(14)
PART IV Why Are You Doing This?
Chapter Twenty-Nine Beyond Business 263